{"title":"Denim Collection","description":"Our handpicked selection of denim clothing for kids is designed to keep up with your little ones' active lives while ensuring they look their absolute best. From classic dungarees to trendy jackets, our collection has everything to keep your kids fashion-forward for casual outings or special events. Whether you're looking for an everyday staple or a statement piece, our Kids' Denim Collection has it all. At My 1st Years, we are committed to providing high-quality products that parents can trust. Our denim collection reflects our dedication to offering the best in children's fashion with a focus on comfort and durability. Explore our Kids' Denim Collection today and find the ideal additions to your little one's wardrobe! 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Treat your busy bee to a wardrobe upgrade by personalising this jacket with their name.\u003cbr\u003e\n\u003cbr\u003e\nFeatures:\u003cbr\u003e\nPersonalisation is Embroidery\u003cbr\u003e\nMaterial: 100% Cotton\u003cbr\u003e\n\u003cbr\u003e\nAdditional Information:\u003cbr\u003e\nSuitable from 6 Months to 8 Years\u003cbr\u003e\n\u003cbr\u003e\nWarnings:\u003cbr\u003e\nWash before first use\u003cbr\u003e\nWash\/Dry dark colours separately inside out\u003cbr\u003e\nDo not pile whilst damp\u003cbr\u003e\nIron on reverse\u003cbr\u003e\nColour may transfer onto lighter fabrics and upholstery","brand":"engine","offers":[{"title":"6-12 Months","offer_id":58120691515740,"sku":"SE_30112851_6-12","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 Months","offer_id":58120691614044,"sku":"SE_30112851_12-18","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"18-24 Months","offer_id":58120691646812,"sku":"SE_30112851_18-24","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"2-3 Years","offer_id":58120691712348,"sku":"SE_30112851_2-3","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"5-6 Years","offer_id":58120691745116,"sku":"SE_30112851_5-6","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"6-7 Years","offer_id":58120691810652,"sku":"SE_30112851_6-7","price":37.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30112851-bee-flower-pink-denim-jacket-1.jpg?v=1782049076"},{"product_id":"personalised-pink-children-s-denim-jacket","title":"Personalised Pink Children's Denim Jacket","description":"Upgrade your fashionista’s wardrobe with this personalised pink denim jacket. Whether they’re heading out with friends or for a walk in nature, your cool kid will be comfortable all day in this 100% cotton jacket. This trendy denim jacket features a collared neckline, pink buttons and long sleeves, making it a classic they’ll reach for every day. Personalise this pretty pink accessory with a stylish kid’s name for a gift they’ll love to wear.\u003cbr\u003e\n\u003cbr\u003e\nFeatures:\u003cbr\u003e\nPersonalisation: Embroidery\u003cbr\u003e\nMaterial: 100% Cotton\u003cbr\u003e\n\u003cbr\u003e\nAdditional Information:\u003cbr\u003e\nSuitable for 6 Months to 8 Years\u003cbr\u003e\n\u003cbr\u003e\nWarnings:\u003cbr\u003e\nWash before first use\u003cbr\u003e\nWash\/Dry dark colours separately inside out\u003cbr\u003e\nDo not pile whilst damp\u003cbr\u003e\nIron on reverse\u003cbr\u003e\nColour may transfer onto lighter fabrics and upholstery","brand":"engine","offers":[{"title":"6-12 Months","offer_id":58120699216220,"sku":"SE_30113906_6-12","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 Months","offer_id":58120699412828,"sku":"SE_30113906_12-18","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"18-24 Months","offer_id":58120699478364,"sku":"SE_30113906_18-24","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"2-3 Years","offer_id":58120699543900,"sku":"SE_30113906_2-3","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 Years","offer_id":58120699576668,"sku":"SE_30113906_3-4","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"4-5 Years","offer_id":58120699642204,"sku":"SE_30113906_4-5","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"5-6 Years","offer_id":58120699674972,"sku":"SE_30113906_5-6","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"6-7 Years","offer_id":58120699740508,"sku":"SE_30113906_6-7","price":32.0,"currency_code":"GBP","in_stock":false},{"title":"7-8 Years","offer_id":58120699773276,"sku":"SE_30113906_7-8","price":32.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30113906_simple_name_-_pink_denim_jacket_-_back_1.jpg?v=1782049198"},{"product_id":"personalised-pink-denim-jacket","title":"Personalised Pink Denim Jacket","description":"Let little fashionistas show off in this pink denim jacket. 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Crafted from quality cotton denim, this lovely layer will keep kids cosy and comfy while being gentle against their skin. It has a classic utility shape with a collared neck, stitched panels and a button-through placket, but made extra sweet with an all-over pastel pink hue and tonal details. We finished it with an embroidered heart at the back to make it a design they’ll love to throw on over every outfit – from their party dress and sparkly flats, to cosy leggings and a comfy sweatshirt. Personalise it with a name to make it extra special.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\nPersonalisation: Embroidery\u003cbr\u003e\nMaterial: 100% Cotton\u003cbr\u003e\n\u003cbr\u003e\nAdditional Features:\u003cbr\u003e\nSuitable from 6 Months to 8 Years\u003cbr\u003e\n\u003cbr\u003e\nWarnings:\u003cbr\u003e\nWash before first use\u003cbr\u003e\nWash\/Dry dark colours separately inside out\u003cbr\u003e\nDo not pile whilst damp\u003cbr\u003e\nIron on reverse\u003cbr\u003e\nColour may transfer onto lighter fabrics and upholstery","brand":"engine","offers":[{"title":"6-12 Months","offer_id":58120702624092,"sku":"SE_30113548_6-12","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 Months","offer_id":58120702689628,"sku":"SE_30113548_12-18","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"18-24 Months","offer_id":58120702722396,"sku":"SE_30113548_18-24","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 Years","offer_id":58120702755164,"sku":"SE_30113548_3-4","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"4-5 Years","offer_id":58120702787932,"sku":"SE_30113548_4-5","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"5-6 Years","offer_id":58120702820700,"sku":"SE_30113548_5-6","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"6-7 Years","offer_id":58120702853468,"sku":"SE_30113548_6-7","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"7-8 Years","offer_id":58120702886236,"sku":"SE_30113548_7-8","price":37.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30113548-mykids-pink-heart---pink-denim-jacket-1.jpg?v=1782049281"},{"product_id":"my-kids-cool-kids-club-blue-denim-jacket","title":"My Kids Cool Kids Club Blue Denim Jacket","description":"Get your little trendsetter ready for whatever adventures the day has in store, layered up in our Cool Kids Club denim jacket. This quality piece is crafted in durable cotton to a classic fit – featuring a collared neck, button through placket and a relaxed silhouette. The indigo-hue is perfectly contrasted with white print at the back that reads “Cool Kids Club”, a statement slogan to let everyone know they’re the coolest kid on the block. Personalise it for extra style points!","brand":"engine","offers":[{"title":"3-6 Months","offer_id":58120703148380,"sku":"SE_30113545_3-6","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"9-12 Months","offer_id":58120703181148,"sku":"SE_30113545_9-12","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"6-9 Months","offer_id":58120703213916,"sku":"SE_30113545_6-9","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"12-18 Months","offer_id":58120703246684,"sku":"SE_30113545_12-18","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"18-24 Months","offer_id":58120703279452,"sku":"SE_30113545_18-24","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"2-3 Years","offer_id":58120703377756,"sku":"SE_30113545_2-3","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"3-4 Years","offer_id":58120703410524,"sku":"SE_30113545_3-4","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"4-5 Years","offer_id":58120703443292,"sku":"SE_30113545_4-5","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"5-6 Years","offer_id":58120703476060,"sku":"SE_30113545_5-6","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"6-7 Years","offer_id":58120703508828,"sku":"SE_30113545_6-7","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"7-8 Years","offer_id":58120703541596,"sku":"SE_30113545_7-8","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30113545-mykids-cool-kids-club---blue-denim-jacket-model.jpg?v=1782049300"},{"product_id":"personalised-safari-animals-pink-denim-jacket","title":"Personalised Safari Animals Pink Denim Jacket","description":"Tiny tots and little adventurers will be ready to take on the world with this sweet safari-inspired jacket on their back. Whether they’re off to nursery or are exploring new places – this layer will keep them comfortably warm and looking cool. Staying true to their wild side, you’ll find an embroidered leopard, giraffe and zebra adorning the back in colourful, made-you-look thread. This pretty-in-pink jacket has matching buttons, a classic cut and collared neckline, perfect for all little fashionistas. Even better, you can add your wild-at-heart child’s name to the back, so it’s uniquely theirs.\u003cbr\u003e\n\u003cbr\u003e\nFeatures\u003cbr\u003e\nPersonalisation: Embroidery\u003cbr\u003e\nMaterials: 100% Cotton\u003cbr\u003e\n\u003cbr\u003e\nAdditional Features:\u003cbr\u003e\nSuitable from 6 Months to 8 Years\u003cbr\u003e\n\u003cbr\u003e\nWarnings:\u003cbr\u003e\nWash before first use\u003cbr\u003e\nWash\/Dry dark colours separately inside out\u003cbr\u003e\nDo not pile whilst damp\u003cbr\u003e\nIron on reverse\u003cbr\u003e\nColour may transfer onto lighter fabrics and upholstery","brand":"engine","offers":[{"title":"6-12 Months","offer_id":58120704098652,"sku":"SE_30112854_6-12","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"12-18 Months","offer_id":58120704131420,"sku":"SE_30112854_12-18","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"18-24 Months","offer_id":58120704164188,"sku":"SE_30112854_18-24","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"2-3 Years","offer_id":58120704196956,"sku":"SE_30112854_2-3","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"3-4 Years","offer_id":58120704229724,"sku":"SE_30112854_3-4","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"4-5 Years","offer_id":58120704262492,"sku":"SE_30112854_4-5","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"5-6 Years","offer_id":58120704295260,"sku":"SE_30112854_5-6","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"6-7 Years","offer_id":58120704328028,"sku":"SE_30112854_6-7","price":37.0,"currency_code":"GBP","in_stock":false},{"title":"7-8 Years","offer_id":58120704360796,"sku":"SE_30112854_7-8","price":37.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30112854_safari-pink-denim-jacket-1.jpg?v=1782049325"},{"product_id":"personalised-girls-blue-denim-jacket","title":"Personalised My Kids Girls' Blue Denim Jacket","description":"A classic layer has a playful makeover – meet our iconic personalised denim jacket. 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