{"title":"Sensory Toys","description":null,"products":[{"product_id":"personalised-mini-mono-patterned-dog-activity-toy","title":"Personalised Mini Mono Patterned Dog Activity Toy","description":"Introduce a tiny tot to their new cuddle companion with this personalised mini mono patterned dog activity toy. This sweet little puppy is here to help tiny tots with the teething process, providing sensory stimulation whilst helping to soothe sore gums. With a range of different sounds and textures, this toy helps to gently stimulate little ones' senses and helps support cognitive growth and develop their fine motor skills. Personalise this paw-fect toy with a loved one's name for a gift they will love.\n\nFeatures:\nCan be personalised with up to: 8 Characters\nPersonalisation is Flock\nMaterial: 100% Polyester, excluding trims\nDimensions: 30cm length\n\nAdditional Information:\nWashable at 30 degrees\nSuitable from birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203723506012,"sku":"SE_50110982","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50110982dog-activity-toy-a.jpg?v=1768531105"},{"product_id":"personalised-mini-mono-spiral-activity-toy","title":"Personalised Mini Mono Spiral Activity Toy","description":"Let little stars explore their senses with this personalised mini mono spiral activity toy. Perfect to wrap around a pram or cot, this spiral activity toy will keep curious hands company, wherever they go. Designed in black and white with pops of yellow, this spiral toy provides sensory stimulation with a dangly panda with jingly bell, squeaky dog and crinkle star, which all help to support cognitive growth and develop their fine motor skills. Personalise the middle star with a little one's name for a special gift.\n\nFeatures:\nCan be personalised with up to: 8 Characters\nPersonalisation is Flock\nMaterial: 100% Polyester, excluding trims\nDimensions: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm\n\nAdditional Information:\nWashable at 30 degrees\nSuitable from birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203723702620,"sku":"SE_50110985","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50110985mini-mono-spiral-toy-a.jpg?v=1768531108"},{"product_id":"personalised-plush-little-elephant-activity-rattle-toy","title":"Personalised Plush Little Elephant Activity Rattle Toy","description":"This gorgeous personalised plush little elephant activity rattle toy can keep little ones company throughout the day. Designed in a soft, neutral grey, this rattle toy gently stimulates little ones' senses. With a variety of textures to explore, such as crinkle effects, a gentle chime and different textures on the star, this toy helps little ones explore their senses whilst having fun. This sweet elephant rattle comes with a detachable velcro hook on the top to add to a pram, cradle or cot to keep little ones occupied. Add a loved one's name to the front of the toy for a lovely touch to a gift.\n\nFeatures:\nCan be personalised with up to: 8 Characters\nPersonalisation is Flocked\nMaterial: Shell - 95% Polyester, 5% Cotton, Filling - 100% Polyester\nDimensions: 21cm length\nWash at 30 degrees\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203724063068,"sku":"SE_50110989","price":13.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50110989-plush-little-elephant-activity-rattle-toy-1.jpg?v=1768531111"},{"product_id":"personalised-plush-little-elephant-stacking-toy","title":"Personalised Plush Little Elephant Stacking Toy","description":"Little ones will have huge amounts of fun with this personalised plush little elephant stacking toy. Stack the soft circles around the base and top with an adorable elephant head with floppy ears and a sweet curly trunk. Great for little hands to hold, this soft stacking toy helps tiny tots to develop their sensory and coordination skills. Designed in a lovely neutral grey, this little elephant toy is the perfect accessory for a nursery. Personalise this gorgeous plush toy with a little one's name for a gift they will love.\n\nFeatures:\nCan be personalised with up to: 8 Characters\nPersonalisation is Flocked\nMaterial: Shell 95% Polyester, 5% Cotton, Filling 100% Polyester,\nDimensions: 25cm\nWashable at 30 degrees\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203724292444,"sku":"SE_50110990","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50110990_elephant_plush_stacking_toy_1_copy.jpg?v=1765417875"},{"product_id":"personalised-puppy-plush-stacker-toy","title":"Personalised Puppy Plush Stacker Toy","description":"Teach little learners to differentiate colours and sizes with this personalised plush dog stacker toy. Little ones can stack the various sized plush pillow pieces into a tower to form a darling dog, made up of both monochromatic and colourful layers. Fun and educational, this simple stacker helps kids to develop their hand-eye coordination and fine motor skills whilst they play. Personalise this toy with a little one’s name for a treasured gift to look back on beyond their first years.\n\nFeatures:\nCan be personalised with up to: 10 Characters\nPersonalisation: Flock\nMaterial: 100% Polyester\nDimensions: H 24 cm\n\nAdditional Information:\nPlease note, the more characters you choose, the smaller they will appear\nSuitable from birth\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203822793052,"sku":"SE_50111327","price":27.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50111327mini-mono-plush-dog-sensory-stacker-toy-a.jpg?v=1765418977"},{"product_id":"personalised-little-bears-spiral-toy","title":"Personalised Little Bears Spiral Toy","description":"Let little stars explore their senses with this personalised little bears spiral activity toy. Perfect to wrap around a pram or cot, this spiral activity toy will keep curious hands company, wherever they go. Designed in soothing neutral tones, this spiral toy features a pair of dangly plush bears, each with a jingly bell inside to stimulate baby's tactile hearing and a squishy star to support a baby’s cognitive and sensory development. Personalise this toy with a little learner’s name for a gift that will keep on giving, long beyond their first years.\n\nFeatures:\nCan be personalised with up to: 8 Characters, 1 Lines of Text\nPersonalisation is Flock\nMaterial: Shell: 95% polyester 5% cotton\nFilling : 100% polyester\nDimensions: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm\n\nAdditional Information:\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep Away From Fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203832787292,"sku":"SE_50111339","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50111339_lets-stay-home-spiral-toy-a.jpg?v=1765419124"},{"product_id":"personalised-welcome-to-the-world-baby-play-mat","title":"Personalised Welcome to the World Baby Play Mat","description":"Make tummy time the best time with this personalised welcome to the world play mat. Featuring an elephant, a giraffe and a zebra to watch over them as they play, little ones will have the best time crawling around and playing with their favourite toys on this super soft play mat. Add a little one's name to this sweet mat for a gift that will be treasured for many years to come.\n\nFeatures:\nCan be personalised with up to: 12 Characters, 2 Lines of Text\nPersonalisation is Embroidery\nMaterial: 100% Polyester\nDimensions: 100 x 100 cm\n\nAdditional Information:\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203835507036,"sku":"SE_50111341","price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50111341welcome-to-the-world-playmat-a.jpg?v=1765419164"},{"product_id":"personalised-hello-petal-spiral-activity-toy","title":"Personalised Hello Petal Spiral Activity Toy","description":"Help little bunnies explore their senses with this personalised hello petal spiral activity toy. Perfect to wrap around a pram or cot, this spiral activity toy will keep curious hands company, wherever they go. Designed in sweet pastel pink and yellow tones, this spiral toy provides sensory stimulation with a plush crinkly bunny, bumblebee with squeaky tummy and squishy daisy that helps to support cognitive growth and develop their fine motor skills. Personalise the daisy with a little one’s name for a special gift.\n\nFeatures:\nCan be personalised with up to: 8 characters\nPersonalisation is Flock\nMaterial:100% Polyester\nDimensions: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm\n\nAdditional Information:\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56203899076956,"sku":"SE_50111398","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50111398_hello-petal-spiral-toy-a.jpg?v=1765419760"},{"product_id":"personalised-safari-and-farmyard-animals-finger-puppet-set","title":"Personalised Safari and Farmyard Animals Finger Puppet Set","description":"New parents and little tots will be over the moon to receive this adorable and unique set of safari and farmyard animal finger puppets. This marvellous set of cute puppets guarantees hours of entertaining fun for babies and toddlers, encouraging learning through storytelling as they make up tales with their new animal friends. Even the littlest of learners will love discovering the names of these soft puppets, which include a furry lion, giraffe, panda, elephant and pig as well as the exciting sounds they make. This lovely gift of neutral-toned animal puppets looks great decorating any nursery or can be quickly popped onto little and big fingers to add a fun twist to storytime.\n\nFeatures:\nCan be personalised with up to 10 characters\nPersonalisation is Flock\nMaterial: Shell: 100% Cotton, Filling: 100% Polyester\n\nAdditional Information:\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204003082588,"sku":"SE_50111545","price":23.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/video_thumbnail_v2_18.png?v=1777448370"},{"product_id":"personalised-plush-animal-stacking-cubes","title":"Personalised Plush Animal Stacking Cubes","description":"New parents will be touched to receive this personalised set of plush animal stacking plush cubes in celebration of their new arrival. This wonderful set features three tactile cubes in varying sizes and guarantees endless stimulating and engaging fun for babies. These soft cubes are designed in pastel tones of yellow, pink and grey, and can be stacked or thrown, helping little learners develop their fine motor skills and imagination. Each cube features a tactile animal face with fluffy detailing, a letter and a number to help teach them about the world. Give new parents a gift that shows how special their tot is to you by personalising this sweet toy with their child’s name.\n\nFeatures:\nCan be personalised with up to 8 characters\nPersonalisation is Flock\nMaterial: 100% Cotton\nDimensions: 8 x 10 x 12cm\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204016746844,"sku":"SE_50111546","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/video_thumbnail_v2_23.png?v=1777448757"},{"product_id":"personalised-hello-world-fabric-book","title":"Personalised Hello World Fabric Book","description":"Help introduce a new arrival to the wonderful world around them with this personalised Hello World fabric book. This charming book is designed to stimulate a baby’s senses, with thick and squishy pages decorated with colourful and engaging images of animals and the sun. Helping little learners develop their fine motor skills and sensory awareness, this tactile book features lots of textured elements for tiny fingers to explore. This adorable book can also be clipped to a high chair, buggy or gym to make it easy for them to grab and explore. Plus, personalise the cover with a little one’s name to delight new parents with a thoughtful gift.\n\nFeatures:\nCan be personalised with up to 12 characters\nPersonalisation is flock\nMaterial: 100% Cotton\nDimensions: 14 x 14cm\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204016845148,"sku":"SE_50111547","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50111547_welcome-to-the-world-fabric-book-model3.jpg?v=1768535017"},{"product_id":"personalised-baby-sensory-flashcards","title":"Personalised Baby Sensory Flashcards","description":"Give new parents a unique and creative gift with these black and white personalised sensory flashcards. Designed for newborns, these flashcards are perfect for stimulating developing minds, offering endless entertainment and improving their concentration and curiosity. These large cards feature high-contrast designs, with beautiful illustrated letters and numbers in black, white and gold on one side and detailed animal cartoons and messages on the other. Little ones love staring at these lovely high-contrast cards, which offer a wonderful sensory aid for them and a fun way to spend time together for parents. Plus, these flashcards can be personalised to feature a little learner’s name, making them a perfect treat for soon-to-be parents.\n\nFeatures:\nCan be personalised with up to 12 characters\nPersonalisation is printed\nMaterial: Card\nDimensions: 15.5 x 11.5 x 1.5cm\n\nAdditional Information:\nWipe clean only\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204032999772,"sku":"SE_30111732","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_30111732_senosry-flash-cards-a.jpg?v=1765421235"},{"product_id":"personalised-grey-bunny-activity-toy","title":"Personalised Grey Bunny Activity Toy","description":"Our personalised grey bunny activity toy is perfect for keeping little ones entertained at home, out and about, or on car journeys. Crafted with super-soft grey fur, this plush toy features a flower-shaped teether, crinkling ears and a carrot-shaped pull-string. This activity toy is designed to encourage growing tots’ sensory, cognitive and motor skill development, with lots of tactile details to keep their minds engaged and their hands busy. Add a little learner’s name to the bunny’s tummy in pink for a gift they’ll never want to let go of.\n\nFeatures:\nCan be personalised with up to 10 Characters\nPersonalisation is Flock\nWash at 30 degrees\n\nAdditional Information:\nChildren must be supervised at all times\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct Code:\nSE_50111906","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204071960924,"sku":"SE_50111906","price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50111906new-flat-bunny-activity-toy-a.jpg?v=1765421881"},{"product_id":"personalised-dinosaur-spiral-toy","title":"Personalised Dinosaur Spiral Toy","description":"Support a baby’s development at playtime with our personalised dinosaur spiral toy. Perfect for engaging a growing tot’s sensory and cognitive development, this marvellous spiral activity toy will keep curious hands busy while on car journeys or snoozing in their cot. The curling spiral is designed to wrap around a pram handle or cot, with tactile toys which stimulate hearing and motor skills hanging above the baby’s head. They’ll love the squishy star and jingling dinosaurs, all designed in soothing shades of green, blue and grey. Add a little learner’s name to this sweet and practical toy to surprise new parents with a gift they’ll love.\n\nFeatures:\nCan be personalised with up to: 8 Characters, 1 Line\nPersonalisation is Flock\nDimensions: 14cm - 53cm L x 11.5cm W x 32 cm H\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204073435484,"sku":"SE_50111907","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50111907_personalised-dinosaur-spiral-toy-_lifestyle_-a.jpg?v=1769002031"},{"product_id":"personalised-sebra-blinky-the-owl-activity-toy","title":"Personalised Sebra Blinky the Owl Activity Toy","description":"Little ones will absolutely adore meeting Blinky, the sweetest owl friend who is full of amazing sensory features for baby to explore. Featuring a large baby-safe mirror, teething rings and sweet little applique activity toys hiding under the wings - it is sure to entertain tiny minds. The crinkly textures and velcro fastenings will intrigue and delight as they open Blinky’s wings to reveal the mirror, then close again for a game of peekaboo! A lovely and fun gift for the littlest of learners, personalise Blinky’s right wing with their name for a gift that will guarantee endless fun.\n\nFeatures:\nCan be personalised up to 1 line with 8 characters\nPersonalisation is Flock\nMaterial: 50% Polyester, 45% Cotton, 5% Elastane\nFilling: 100% Polyester filling, recycled\nTeether: 100% Silicone (TPE)\nDimensions: 13.5cm D x 25.5cm W x 24.5cm H\n\nAdditional Information:\nSuitable from birth\nPlease note, the more characters you choose the smaller they will appear\nWash by hand cold\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204099027292,"sku":"SE_50112012","price":42.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112012_sebra-owl-mirror-sensory-toy-a.jpg?v=1768537066"},{"product_id":"personalised-sebra-sparky-the-fox-stacking-toy","title":"Personalised Sebra Sparky the Fox Stacking Toy","description":"Offer little learners hours of fun play with this personalised Sebra Sparky the fox stacking and tilting toy. The ideal partner when it comes to supporting baby's fine and gross motor skills, Sparky the fox features six parts - a wooden base with a flexible rod, four stacking rings with different textures to be examined, and a top with a bell, which is shaped like Sparky’s head. Curious kids will love giving this terrific tilting toy a little push and stacking the rings, then removing them… again and again. A lovely and fun gift for the littlest of learners, personalise Sparky’s bottom ring with their name for a gift that will guarantee endless fun.\n\nFeatures:\nCan be personalised with up 1 line with 10 characters\nPersonalisation is Flock\nMaterial: 55% Cotton, 25% Polyester, 15% Beech wood, 5% Elastane Filling: 100% Polyester filling\nTeether: 100% Silicone (TPE)\"\nDimensions: 24cm H x 13.5cm W\n\nAdditional Information:\nSuitable from 10M+\nPlease note, the more characters you choose the smaller they will appear\nWipe with damp cloth.\n\nWarnings:\nKeep away from fire","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204099354972,"sku":"SE_50112013","price":47.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112013_sebra-fox-stacker-a.jpg?v=1768537070"},{"product_id":"personalised-just-bee-kids-activity-tummy-time-caterpillar","title":"Personalised Just Bee Kids Activity Tummy Time Caterpillar","description":"Make tummy time a joyous adventure with the Personalised Just Bee Kids Wiggle Back Caterpillar Toy! Crafted with care, this caterpillar boasts an array of engaging elements, including a soft silicone teether and a squeaking bee. As little learners engage with these features, their curiosity and concentration will soar, encouraging essential cognitive growth. Let your child journey through interactive exploration and embrace each wiggle, giggle and magical milestone with this cherished companion by their side.\n\nProduct code:\nSE_50112208","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204221284700,"sku":"SE_50112208","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50112208_just-bee-kids-tummy-time-caterpillar---lifestyle---product.jpg?v=1768539323"},{"product_id":"personalised-just-bee-kids-wooden-bee-rattle-fsc","title":"Personalised Just Bee Kids Wooden Bee Rattle FSC®","description":"Your little honey will be buzzing when they shake this super fun bee rattle toy. An adorable little rattle resembling a friendly bee, the clear windows feaure multicoloured spheres that create a lovely rain-marker sound. This delightful musical instrument is designed to capture young minds aurally and visually, featuring sensory experience and lots of entertaining fun. With our signature Just Bee Kids scandi inspired design, our bee rattle toy is both fun and beautiful.\n\nFeatures\nPersonalisation: UV\nMaterial: Plywood, Elastic, PET, PS\nDimension: ‎14.8 x 11.3 x 1.4 cm\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nChildren must be supervised at all times\nThis product may break if dropped\nWipe Clean Only\nRemove all packaging before use\"\n\nProduct code:\nSE_50112140","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204221645148,"sku":"SE_50112140","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/model_edited_bee_rattle.jpg?v=1768539326"},{"product_id":"personalised-just-bee-kids-activity-wiggle-back-caterpillar-toy","title":"Just Bee Kids Activity Wiggle Back Caterpillar Toy","description":"Charm curious kids with this cute Just Bee Kids wiggle back caterpillar toy. Our wiggleback caterpillar makes a fun noise and vibration movement, as well as offering multiple sensory and textural interactions to provide fascination to children from birth. Its enchanting wiggling motion is sure to capture their imagination and curiosity, inspiring interactive play that boosts their motor skills and creativity. Let them journey through interactive exploration and embrace every wiggle and giggle with this cute caterpillar companion by their side.\n\nFeatures\nPersonalisation: Flock\nMaterials: 90% polyester 10% cotton\nDimensions: 50cm x 45cm x 50cm\n\nAdditional Features:\nSuitable from birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct code:\nSE_50112260","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204226527580,"sku":"SE_50112260","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50112260_just-bee-kids-wiggleback-caterpillar_--lifestyle---product_ee09f9e5-6abf-4440-a03b-9fef0956539a.jpg?v=1777448264"},{"product_id":"personalised-just-bee-kids-soft-sensory-cube","title":"Personalised Just Bee Kids Soft Sensory Cube","description":"We sense that little learners will love playing with these Just Bee Kids sensory cubes. Our soft activity cube has plenty of 3D and textural elements, along with 2 balls to place inside, creating a fun interactive toy that is suitable from birth. Filled with plenty of interactive elements, these charming cubes are decorated with a bee, butterfly, stars, flowers and more! Feel the delight as they grasp, squeeze, and explore the cute cubes, building essential motor skills and encouraging a deeper understanding of their surroundings.\n\nProduct Code:\nSE_50112262","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204226953564,"sku":"SE_50112262","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50112262_just_bee_kids_softensory_cube_1.jpg?v=1765423940"},{"product_id":"personalised-avery-row-lilypad-playmat","title":"Personalised Avery Row Lilypad Playmat","description":"Keep a tiny tot entertained through tummy time and beyond with this adorable personalised lilypad playmat from Avery Row. This elegant playmat is covered in nature-inspired sensory elements, including crinkly leaves, a fluffy squeaking duck and a mirror, each introducing a different sound or texture to explore. Designed to encourage development through at-home play, this super-soft playmat is made from 100% organic cotton with a recycled polyester filling. Embroider this playmat with a little nature lover’s name to support their sensory development.\n\nFeatures:\nPersonalisation is Embroidery\nMaterial: Fabric: 100% Organic Cotton\nFilling: 100% Recycled Polyester\nDimensions: 100cm Diameter\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nGentle machine wash 40°C\nReshape while damp\nand lay flat to dry\nDo not iron\nDo not bleach\nDo not tumble dry\nDo not dry clean\nTo be used under the direct supervision of an adult. Always use on a flat surface. Do not place on an elevated surface. Regularly check this item for signs of wear and tear and discard immediately if any elements break away. Keep away from fire. Keep this information for future reference.\n\nProduct Code:\nSE_50112647","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204256870748,"sku":"SE_50112647","price":95.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112647_lilypad_playmat_-_avery_row_a_copy.jpg?v=1768540176"},{"product_id":"personalised-avery-row-sensory-book","title":"Personalised Avery Row Sensory Book","description":"Keep curious children entertained at home or on the go with this personalised sensory book from Avery Row. This sweet fabric book is designed to stimulate a baby’s senses, with soft pages full of sensory elements, including a mirror, frog toy, crinkly leaves and a squeaky fluffy duck. This tactile book is crafted from 100% organic cotton with a recycled polyester filling, providing lots of textured elements for tiny fingers, ears and eyes to explore. Personalise this book of tales of the riverbank with a little learner’s name for a beautiful gift.\n\nFeatures:\nPersonalisation is Flock\nMaterial: Fabric: 100% Organic Cotton\nFilling: 100% Recycled Polyester\nDimensions: 17cm x 17cm\n\nAdditional Information:\nSuitable from birth\n\nWarnings:\nKeep away from fire\nGentle machine wash 40°C\nReshape while damp and lay flat to dry\nDo not iron\nDo not bleach\nDo not tumble dry\nDo not dry clean\n\nProduct Code:\nSE_50112654","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204257100124,"sku":"SE_50112654","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112654sensory-book---avery-row-a.jpg?v=1768540178"},{"product_id":"personalised-mini-mono-panda-rattle-activity-toy","title":"Personalised Mini Mono Panda Rattle Activity Toy","description":"This un-bear-ably cute panda-themed activity toy is essential for young learners. Attach the panda to a pram with the velcro strap to keep your little cub engaged while out and about or to their cot at nap time. The super-soft grey and white fur provides sensory stimulation while the yellow star-shaped teether ring soothes teething babies’ sore gums. With different textures and colours to explore, this toy gently stimulates little ones' senses while offering comfort. Personalise the panda’s tummy with a little cub’s name for a paw-fect gift.\n\nFeatures:\nPersonalisation is Flock\nMaterials: Polyester\n\nAdditional Information:\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct Code:\nSE_50112568","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204290326876,"sku":"SE_50112568","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112568mini-mono-panda-rattle-activity-toy-a.jpg?v=1765424728"},{"product_id":"personalised-peter-rabbit-spiral-toy","title":"Personalised Peter Rabbit Spiral Toy","description":"Keep a little bunny entertained when out and about with our personalised Peter Rabbit spiral activity toy. This spiral activity toy wraps around a pram or a cot, keeping curious hands busy at home or on days out. Designed in soft baby blue, this toy features a dangly red radish, orange carrot and blue star decorated with a picture of everyone’s favourite rabbit pal, Peter! This squishy and tactile toy is designed to stimulate a baby's sensory development and keep their active minds engaged. Add a special some-bunny’s name to the star for a gift that’s adorable and unique.\n\nFeatures:\nPersonalisation is Flock\nDimensions: STAR: 15 x 16.5cm (incl. ribbon). CARROT: 15.5cm. RADISH: 20cm (incl. leaves).\nLength: 15cm when together. Extends to approx. 64cm.\nMaterials: 100% Polyester\n\nAdditional Information:\nSuitable from Birth\n\nProduct Code:\nSE_50112343","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204297994588,"sku":"SE_50112343","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50112343dtr-peter-rabbit-spiral-toy-a.jpg?v=1769421800"},{"product_id":"personalised-white-threadbear-bunny-toy-comforter-set","title":"Personalised White Threadbear Bunny Toy \u0026 Comforter Set","description":"Newborn babies adore our personalised white bunny toy and comforter set. From ThreadBear, this organic gift set comes with two luxurious toys displayed in an elegant gift box. The knitted bunny toy is the perfect cuddly companion for tiny tots, with a pink pom-pom scarf and gentle rattle hidden in its belly. The matching comforter is complete with a linen panel, pom-poms on each corner, and a cute bunny head, helping ease newborns to sleep. Add a new arrival’s name to each item with our personalisation service for a delightful gift parents will love.\n\nFeatures:\nPersonalisation is Flock and Embroidery\nMaterials: Stuffing is 70% Polyester and 30% Cotton, Outer is 100% Organic Cotton\nDimensions: Bunny is 24cm H. Comforter is 38cm H\n\nAdditional Information:\nSuitable from birth\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nWash before first use\nWash with similar colours\nCool iron on reverse if required\nNot to be placed in the cot while your child is asleep\n\nProduct Code:\nSE_50112808","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204308414812,"sku":"SE_50112808","price":40.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112808threadbear-bunny-toy-_-comforter-set-white-1.jpg?v=1768541378"},{"product_id":"rainbow-designs-personalised-paddington-bedtime-cuddles-toy-set","title":"Rainbow Designs Personalised Paddington Bedtime Cuddles Toy Set","description":"Our ‘beary’ cute personalised Paddington bedtime cuddles set is the perfect gift for newborn babies. This sensory toy set comes with a super-soft plush and a singing night light designed to look like a jar of Paddington’s beloved marmalade! This bedtime accessory can play a sweet tune, project colour-changing moon and stars onto the walls, or do both at the same time, creating a calming environment to soothe tots to sleep. They’ll love snuggling with the Paddington Bear plush, featuring his iconic red hat, duffle coat and a note on his foot. Personalise Paddington’s hat with a little dreamer’s name to make their bedtime routine a breeze.\n\nFeatures:\nPersonalisation: Flock\nMaterial: Plastic\nDimensions: Height: 32cm x Width: 22cm x Depth: 20cm\n\nAdditional Information:\nSuitable from Birth\nPlease note, the more characters you choose the smaller they will appear\nBatteries: 3 x AAA Alkaline.\nDisplay Box included in packaging\n\nWarning:\nHand wash, Air Dry\n\nProduct code:\nSE_50113055","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204326601052,"sku":"SE_50113055","price":50.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113055-paddington-bedtime-cuddles-1.jpg?v=1768541860"},{"product_id":"rainbow-designs-personalised-peter-rabbit-bedtime-cuddles-toy-set","title":"Rainbow Designs Personalised Peter Rabbit Bedtime Cuddles Toy Set","description":"Upgrade a special some-bunny’s night-time routine with our personalised Peter Rabbit bedtime cuddles set. This sensory toy set comes with a super-soft plush and singing night light decorated with Beatrix Potter’s iconic illustrations! This bedtime accessory can play a sweet tune, project colour-changing moon and stars onto the ceiling, or do both at the same time, creating a calming environment to soothe tots to sleep. They’ll love snuggling with the Peter Rabbit plush, brought to life with the softest materials, his bright blue jacket and floppy ears. Get little ones hopping into their beds in seconds by personalising Peter’s ear with their name.\n\nFeatures:\nPersonalisation: Flock\nMaterial: Polyester\nDimensions: Height: 36cm x Width: 20cm x Depth: 20cm\n\nAdditional Information:\nSuitable from Birth\nPlease note, the more characters you choose the smaller they will appear\nBatteries: 3 x AAA Alkaline.\n\nWarning:\nHand Wash, Air Dry\n\nProduct code:\nSE_50113054","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204326699356,"sku":"SE_50113054","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113054-peter-rabbit-bedtime-cuddles-1.jpg?v=1765425305"},{"product_id":"personalised-octopus-plush-toy","title":"Personalised Octopus Plush Toy","description":"Your tiny tot will love this ink-redible personalised octopus plush! Crafted from the softest boucle material in gorgeous green, this plush is brought to life with kind eyes, a small smile and eight elasticated tentacles, with white and green star-patterned fleece adorning their undersides. A must-have for curious children, their octopus pal promises oceans of fun, with a bell in its head and a squeaker in the attached star. For a tenta-cool gift your little adventurer will cherish, personalise this snuggly plush with their name.\n\nFeatures\nPersonalisation: Flock\nMaterials: Polyester\nDimension: 40cm x 45cm x 40cm\n\nAdditional Features:\nSuitable for 0+\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct code:\nSE_50112456","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204452528476,"sku":"SE_50112456","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112456-octopus-plush-1_1.jpg?v=1769006193"},{"product_id":"personalised-avery-blushing-bunny-bear-toy","title":"Personalised Avery Blushing Bunny Toy","description":"Delight a new arrival with this personalised blushing bunny soft toy from Avery Row. Crafted from organic in calming neutral shades, this knitted toy feels so soft against newborn skin. This beautiful bunny makes the perfect companion for newborns, as little hands will love squishing the recycled polyester filling. Decorate the bunny’s tummy with a newborn’s name for a personalised gift they’ll cherish.\n\nFeatures:\nPersonalisation is Flock\nMaterials: Fabric: 100% Organic Cotton\nFilling: 100% Recycled Polyester\nDimensions: 17cm H x 8cm W\n\nAdditional Information:\nSuitable from birth\nPlease note, the more characters you choose the smaller they will appear\n\nWarnings:\nKeep away from fire\nMachine wash at 30°C\nDo not iron\nDo not bleach\nTumble dry low\nDo not dry clean\n\nProduct Code:\nSE_50113285","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204479365468,"sku":"SE_50113285","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113285_avery_row_blushing_bunny_little_hands_toy_1.jpg?v=1768545229"},{"product_id":"personalised-avery-row-bunny-tales-sensory-book","title":"Personalised Avery Row Bunny Tales Sensory Book","description":"Aid a newborn’s development with this personalised bunny sensory book from Avery Row. This 100% cotton fabric book is designed to stimulate babies’ senses and is packed with soft recycled polyester filling. Its soft pages are full of bunny-themed sensory elements, including a mirror, a squishy carrot, soft bunny ears, and crinkly flower petals. Hang this textured book from your pram with the velcro loop to keep little fingers, ears and eyes engaged on the go. Personalise this beautiful book with a happy hopper’s name for a lovely newborn gift.\n\nFeatures:\nPersonalisation is Flock\nMaterials: Fabric: 100% Organic Cotton\nFilling: 100% Recycled Polyester\nDimensions: 17cm x 17cm\n\nAdditional Information:\nSuitable from birth\nPlease note, the more characters you choose the smaller they will appear\nWipe clean only\n\nWarnings:\nKeep away from fire\nGentle machine wash 40°C\nReshape while damp and lay flat to dry\nDo not iron\nDo not bleach\nDo not tumble dry\nDo not dry clean\n\nProduct Code:\nSE_50113286","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204479693148,"sku":"SE_50113286","price":39.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113286_avery_row_bunny_tales_sensory_book_1.jpg?v=1768545232"},{"product_id":"personalised-pink-bunny-rabbit-activity-toy","title":"Personalised Pink Bunny Rabbit Activity Toy","description":"This personalised bunny activity toy is essential for happy hoppers! Little animal lovers will enjoy cuddling with their new plush pal, which is crafted from the fluffiest white fur and floral-patterned pink lining. This bunny is packed with sensory elements, including a crinkling ear, a rattling paw and a mirror, allowing tiny tots to explore new textures and sounds through sensory play. Personalise one ear with a special some-bunny’s name for a gift they’ll play with every day.\n\nFeatures\nPersonalisation: Flock\nMaterials: Polyester\nDimension: Length 14cm x Width 11cm x Height 31cm\n\nAdditional Features:\nSuitable for 0+\n\nWarning:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct code:\nSE_50112729","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204513706332,"sku":"SE_50112729","price":31.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50112729-floppy-bunny-sensory-toy-1.jpg?v=1768990981"},{"product_id":"personalised-kids-concept-safari-embroidered-playmat","title":"Personalised Kids Concept Safari Embroidered Playmat","description":"Keep little adventurers comfy while they giggle and play with this personalised playmat! Made in a super soft yet durable quilted fabric, it’s perfect for the newest arrivals practicing tummy time, tiny crawlers and toddling tots alike. The neutral-toned round design is finished with colourful, embroidered safari animals including an elephant, giraffe and zebra – sure to spark endless hours of fun and exploration! Whether it’s in a playroom, nursery of living space, we think this playmat will make a comfy spot for playing and quiet moments alike. Personalise it with a little explorer’s name to make it uniquely theirs.\n\nFeatures\nPersonalisation: Embroidery\nMaterial: Textile: Certified organic cotton.\nFilling: Polyester\nDimensions: 98CM Diameter\n\nAdditional Information:\nSuitable from 0M+\n\nWarning:\nSize: 98 x 98 x 1\nPlease read the safety instructions on the packaging\nRemove the wrapping and packaging before giving the product to a child\nRetain the information and the address for future reference\nIf the packaging consists of several different materials, make sure you separate them\nSort the respective materials in accordance with the recommendations that apply in your area.\nCheck regularly that any screws are tight and all parts intact\nDo not use the product if any parts are damaged or missing\n\nProduct code:\nSE_50113666","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204679512412,"sku":"SE_50113666","price":46.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113666_safari-embroidered-kids-concept-playmat-1.jpg?v=1765429291"},{"product_id":"personalised-safari-animal-spiral-toy","title":"Personalised Safari Animal Spiral Toy","description":"Turn on-the-go adventures into a safari-theme playtime with our personalised animal spiral toy. This super sweet cuddly spiral wraps around prams, cots and car seat handles to keep your little explorer entertained wherever they go. It’s made perfectly sized for curious little hands and is sumptuously soft to the touch. The stripey zebra, spotty giraffe and sweet elephant are designed with textured details to stimulate their imagination and encourage sensory development. Make it all theirs by personalising the elephant’s ear with a little explorer’s name.\n\nFeatures\nPersonalisation: Flock\nMaterials: Polyester\nDimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm\n\nAdditional Features:\nSuitable From Birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct code:\nSE_50113423","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204695929180,"sku":"SE_50113423","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113423_wttw-spiral-toy-4.jpg?v=1765429531"},{"product_id":"personalised-fruit-floral-spiral-activity-toy","title":"Personalised Fruit Floral Spiral Activity Toy","description":"Let your little one’s imagination blossom with our personalised spiral activity toy. This lovely sensory toy wraps around a pram, cot or pram, offering endless fun wherever their adventures take them. Hanging down and ready to spark little minds is a soft strawberry, perfect pear and petal-adorned flower, while the spiral is finished with the prettiest dainty floral print. Featuring a variety of textures and sounds, including a squeaker and a crinkly flower, it encourages fine motor skills and cognitive development. Personalise the middle flower with your little one’s name, creating a keepsake gift that’s as special as their early adventures.\n\nFeatures\nPersonalisation: Flock\nMaterials: Polyester\nDimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm\n\nAdditional Features:\nSuitable From Birth\n\nWarnings:\nKeep away from fire\nMachine wash\nDo not bleach\nDo not tumble dry\nDo not iron\nDo not dry clean\nWash with similar colours\nLine dry\n\nProduct code:\nSE_50113422","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204701729116,"sku":"SE_50113422","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113422-fruit-floral-spiral-toy-4.jpg?v=1765429653"},{"product_id":"cloud-b-lovelighttm-buddies-drake-the-dragontm","title":"Cloud B LoveLight™ Buddies Drake the Dragon™","description":"Say hello to your little one’s new nighttime friend – Lovelight Drake the Dragon. This snuggly sleep companion promises to soothe tiny dreamers with calming lights, gentle sounds and a special personal touch. Parents can record a message or lullaby in their own voice, giving baby extra comfort when they settle down to sleep. A soft glow and gentle pulses come from Drake’s tummy to create a tranquil nightlight effect, while the shake-to-play sensor activates soothing melodies – giving your tot the controls. Whether it’s for bedtime cuddles or to say farewell to bad dreams, this plush dragon is always there to help little ones drift off peacefully.\n\nProduct code:\nSE_50113884","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204797051228,"sku":"SE_50113884","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113884_cloudb-lovelight_-buddies---drake-the-dragon_-1.jpg?v=1765430530"},{"product_id":"cloud-b-lovelighttm-buddies-billy-bunnytm","title":"Cloud B LoveLight™ Buddies Billy Bunny™","description":"Meet the Cloud B LoveLight™ Buddies Billy Bunny™ - destined to be your little ones new bedtime nightlight companion. It’s designed to soothe little ones into a peaceful sleep with a gentle glowing light, calming tunes and a unique voice recording function that lets parents leave a loving message or lullaby for baby to hear at bedtime. With a soft plush design perfect for cuddles, Billy Bunny also has a shake-to-play motion sensor, activating comforting sounds to help little ones drift off. So pop him in their nursery during naptime snuggles and nighttime dreamland to make little bunnies feel as safe as can be.\n\nProduct code:\nSE_50113885","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204797608284,"sku":"SE_50113885","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113885_cloudb-lovelight_-buddies---billy-bunny_-1.jpg?v=1765430535"},{"product_id":"personalised-just-bee-kids-wooden-elephant-rattle-fscr","title":"Personalised Just Bee Kids Wooden Elephant Rattle FSC®","description":"Introduce a special little one to the world of play and music with the personalised Just Bee Kids wooden elephant rattle. It’s been thoughtfully made with eco-friendly FSC® certified wood that’s chunky enough for tiny hands to grab and hold tight. The adorable elephant design features a soft, smooth finish and rounded edges, making it easy for babies to grip and shake with delight. The gentle, soothing rattle sound comes thanks to lots of colourful beads that can be seen moving around in the elephant’s ear. We love this shaker as it promotes hand-eye coordination, fine motor skills and a little introduction into different sounds. Personalise it for a precious tot as a lovely first gift.\n\nFeatures\nPersonalisation: UV\n\nAdditional Features:\nSuitable from birth\n\nWARNING!\nChildren must be supervised at all times\nThis product may break if dropped\nWipe Clean Only\nRemove all packaging before use\n\nProduct code:\nSE_50113842","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204800328028,"sku":"SE_50113842","price":16.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/50113842_just-bee-kids-elephant-rattle-_fsc-wood_-main-shot.jpg?v=1765430573"},{"product_id":"personalised-jabadabado-pink-musical-bunny-pull-toy","title":"Personalised Jabadabado Pink Musical Bunny Pull Toy","description":"Soothe your little one to sleep or through peaceful moments with the Jabadabado Pink Musical Bunny Pull Toy. This oh-so-sweet bunny is made for dreamy moments, playing a gentle lullaby when the string is pulled – perfect for making their bedtime even more calming. The baby pink plush design with a cute delicate embroidered face make it a lovely addition for their nursery, and for tots to explore and hold tight. Add their name for a personalised keepsake they'll love from baby days to beyond!\n\nFeatures\nPersonalisation: Flock\nMaterials: Muslin fabric, 100% cotton.\nChina, plastic, wood\nDimension: 24 cm H including attached elements x 10cm W x 7cm D\n\nAdditional Features:\nSuitable from birth\n\nWarnings:\nDo not wash\n\nProduct code:\nSE_50113963","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204868026716,"sku":"SE_50113963","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113963_jabadabado-pink-musical--bunny-pull--toy-1.jpg?v=1765431767"},{"product_id":"personalised-jabadabado-white-musical-bunny-pull-toy","title":"Personalised Jabadabado White Musical Bunny Pull Toy","description":"Soothe your little one with the gentle tune that plays out of the Jabadabado White Musical Bunny Pull Toy. Made to make their dreamy moments even sweeter, this soft and snuggly bunny plays a calming lullaby with a simple pull of the string. It’s perfect for naptime, bedtime and sing-along peaceful cuddles. Made in a timeless white plush with an embroidered face, it’s as adorable as it is comforting. A lovely addition to any nursery and a soothing companion for tiny hands to hold. Personalise it for your little bundle of joy to make it utterly irresistible.\n\nFeatures\nPersonalisation: Flock\nMaterials: Muslin fabric, 100% cotton.\nChina, plastic, wood\nDimension: 24 cm H including attached elements x 10cm W x 7cm D\n\nAdditional Features:\nSuitable from birth\n\nWarnings:\nDo not wash\n\nProduct code:\nSE_50113964","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204868452700,"sku":"SE_50113964","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113964_jabadabado-white-musical--bunny-pull--toy-1.jpg?v=1765431772"},{"product_id":"personalised-nattou-neutral-borg-activity-playmat","title":"Personalised Nattou Neutral Borg Activity Playmat","description":"Make tummy time and first play moments feel extra special with this beautifully soft Nattou animal-themed play mat in neutral hues. Designed with a thick, padded base and raised edges for cosy comfort, it’s the perfect spot for little ones to stretch, wriggle, and play safely. The detachable arches are filled with adorable friends – including an elephant, giraffe and more – each with their own surprises to explore, from rattles and squeakers to mirrors and crinkly textures. Thoughtfully designed to support your baby’s development, every grab, kick and giggle helps boost their motor skills and curiosity. And to make it super one of a kind? Add their name and it’s all theirs.\n\nProduct code:\nSE_50113592","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56204911018332,"sku":"SE_50113592","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113592_nattou-neutral-borg-activity-playmat-1.jpg?v=1765432363"},{"product_id":"personalised-kaloo-dolphin-silicone-baby-teether","title":"Personalised Kaloo Dolphin Silicone Baby Teether","description":"Soothe and bring comfort to little ones with this personalised Kaloo dolphin silicone baby teether. This clever two-in-one teether features a soft silicone ring with textured ridges to gently massage gums, paired with an ultra-soft dolphin comforter that's easy for little hands to hold. The dolphin’s cute sea-inspired design and embroidered tummy add a sensory touch for curious minds. Made from high-quality, baby-safe materials including recycled padding, it's gentle on gums and kind to the planet too. Machine washable for easy care – it’s the perfect gift for new arrivals.\n\nProduct code:\nSE_50113506","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56205065978204,"sku":"SE_50113506","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113506_kaloo---silicone-baby-teether---dolphin_1.jpg?v=1765433711"},{"product_id":"personalised-pink-octopus-plush-toy","title":"Personalised Pink Octopus Plush Toy","description":"Tiny tots will love to dive into cuddles with our personalised pink octopus plush toy. With eight squishy tentacles and a super-soft pink velvety body and sweet face, this under-the-sea friend is perfect for snuggles, play and nursery shelf cuteness. Personalised with your little one’s name, it makes a thoughtful baby shower or first birthday gift that’s just as special as they are.\n\nProduct code:\nSE_50113641","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56205266780508,"sku":"SE_50113641","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113641_octopus-plush--pink-1.jpg?v=1765434148"},{"product_id":"personalised-tummy-time-book","title":"Personalised Tummy Time Book","description":"Make tummy time extra special with our personalised tummy time book. This soft, fold-out fabric book is perfect for tiny hands and growing minds, filled with high-contrast grey and white patterns, crinkly textures and sweet characters to discover. A sweet little bunny with ribbon whiskers and rosy cheeks is sure to delight curious little minds, while a pop out owl is ready to be squeezed with lots of love. Flick through and there’s even a little baby-safe mirror that tiny tots can look in and discover themselves! Personalised with your baby’s name, it’s a lovely way to encourage early development through touch and play.\n\nProduct Code:\nSE_50113582","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56205283950940,"sku":"SE_50113582","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113582_tummy-timy-book4.jpg?v=1765434369"},{"product_id":"personalised-bunny-rattle","title":"Personalised Bunny Rattle","description":"Shake, rattle and giggle with our personalised bunny rattle! Designed just for tiny hands, this sweet rattle is soft, lightweight, and packed with gentle sounds to keep babies entertained. We made it from a sweet textured white borg that not only looks cute but offers a sensory feel for curious tots. It features an adorable embroidered face, pointy ears and of course, is personalised with their name. Let it bring smiles to them now and forever.\n\nProduct code:\nSE_50113583","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56205809090908,"sku":"SE_50113583","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113583_bunny-rattle_1.jpg?v=1765434719"},{"product_id":"personalised-cloud-b-tranquil-penguin","title":"Personalised Cloud B Tranquil Penguin™","description":"Help little dreamers drift off to sleep with this enchanting personalised Tranquil Penguin™ musical nightlight from Cloud B, now featuring your child’s name with “Dream big [name]” printed across the nightlight for a truly special touch. By day, it’s a soft, cuddly plush companion; by night, it transforms into a magical nightlight, projecting soothing polar underwater lights across the ceiling with gentle, moving colors. Four calming sounds (including whale songs, ocean waves, and two gentle melodies) combined with six adjustable volume levels, help guide children peacefully to sleep. An intelligent Cry Sensor responds softly to your child’s first stir, while the brightness and a 23-minute timer create the perfect sleep environment. Eco-conscious too, Tranquil Penguin™ is made from 100% recycled plush padding.\n\nProduct code:\nSE_50113697","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56206005502300,"sku":"SE_50113697","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113697_cloud-b-tranquil-penguin-1_1.jpg?v=1765437122"},{"product_id":"personalised-flower-soft-stacking-toy","title":"Personalised Flower Soft Stacking Toy","description":"A sweet and snuggly stacking toy for little hands and busy minds! Our personalised flower soft stacking toy is just the thing for little ones exploring different textures and beginning their very first forays into puzzling. Essential for cognitive and language development, cause and effect learning starts around 4 months and grows with them into their first few years. This sweet and spring-inspired toy will brighten up their nursery or playroom with its happy face, fun colours, soft textures and stacking design. If you’re after a gift set for a very special first birthday, why not make a pair with our personalised flower soft toy plush?\n\nProduct code:\nSE_50112757","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":56479686263132,"sku":"SE_50112757","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50112757_flower-soft-stacking-toy-_us-tested_-1.jpg?v=1768561149"},{"product_id":"personalised-cloud-b-tranquil-turtletm-rechargeable-green","title":"Personalised Cloud B Tranquil Turtle™ Rechargeable - Green","description":"Bedtime just got a whole lot dreamier! The Tranquil Turtle from Cloud B transforms nighttime into a shimmering, undersea sanctuary. It projects gentle, moving waves across the ceiling, creating that magical \"drifting at sea\" feeling that settles even the fussiest little explorers. If your little one stirs in the night, it instinctively glows back to life to hum them back to sleep. Eco-friendly and USB-C rechargeable, this little night light - perfect for safari or ocean themed bedrooms and nurseries - also just got an upgrade, courtesy of My 1st Years. Personalise with his or her name to make a bedtime buddy all their own.\n\nProduct code:\nSE_50113899","brand":"My 1st Years","offers":[{"title":"Default Title","offer_id":57300543537500,"sku":"SE_50113899","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0928\/8122\/4028\/files\/se_50113899_tranquil-turtle_-rechargeable---green-1.jpg?v=1775651973"}],"url":"https:\/\/uk.my1styears.com\/collections\/sensory-toys.oembed","provider":"My 1st Years","version":"1.0","type":"link"}