Free luxury gift box
on All Orders
Next Day Delivery
available until 4pm
Free Personalisation
it’s kind of our thing!
Soft Toys
Welcome to our sweet selection of soft toys, where cuddles and companionship await your little ones. Read More
Sort by:
185 products
185 products
Hop, hop, hop into spring with our adorable personalised plush bunny - now in Mint Choc Chip, especially for the new season. In a snuggly soft mint green hue, this gorgeous bunny is ready and waiting for a new friend to play with. We love his little embroidered nose in the palest pink - and the sweet mint green polka dot lining on his ears! A gorgeous pick for a unisex gift (for those waiting on a gender reveal or a baby born to find out), this lovely bunny will take pride of place in any nursery or playroom. Simply personalise bunny's ear with your choice of name or date for that extra special touch.
Nothing says spring like a cuddly plush bunny - now in Peach Sorbet, a limited edition for the new season. In an oh-so-sweet perfect peach hue, this adorable bunny is just waiting for a new nursery or playroom to hop into. We love his little embroidered nose in the palest pink - and the sweet peach polka dot lining on his ears! A beautiful pick for a new baby gift or for any little person who loves nothing more than a snuggly bunny to cuddle. Simply personalise this sweet spring bunny's ear with your choice of name or date to make it truly theirs.
Just in time for the sunny season, our adorable limited edition Raspberry Ripple bunny satisfies sweet cravings in a cuddle. In a blushing warm pink, this cute little bunny is ready and waiting for a new friend to snuggle up with. We love his little embroidered nose in the palest pink - and the adorable pink floral lining on his ears! This is a great pick for a new baby gift for a little girl, or perhaps just a birthday gift to add to the ever-growing collection of soft and cuddly creatures... Why not make it personal with their name or date of birth?
Say cheep-cheep to our adorable Yellow Chick Plush, a sweet, sunny companion perfect for little arrivals. With its soft, cuddly body and cheerful face, it’s made to bring smiles and comfort to babies and toddlers, especially those born in spring. Ideal for Easter or as a thoughtful gift for young children, this charming chick makes a delightful addition to any nursery or plush collection. We love his sweet fluffy yellow body and soft white tummy. Perfect for snuggles or simply brightening up a shelf. A cheerful, huggable keepsake that’s ready to be loved, treasured and adored from the very first cuddle.
A sweet and snuggly stacking toy for little hands and busy minds! Our personalised flower soft stacking toy is just the thing for little ones exploring different textures and beginning their very first forays into puzzling. Essential for cognitive and language development, cause and effect learning starts around 4 months and grows with them into their first few years. This sweet and spring-inspired toy will brighten up their nursery or playroom with its happy face, fun colours, soft textures and stacking design. If you’re after a gift set for a very special first birthday, why not make a pair with our personalised flower soft toy plush?
An iconic gift to give a little lady who loves playing dress up, our personalised My 1st Doll is ready for any occasion in her sweet ditsy dress and matching bow. This sweet dolly in ‘Blonde’ is available in a range of hair colours and skin tones, all with a classic bun hairstyle and pink shoes. Our ‘My 1st’ Dolls all come with detachable dresses - so your little one can enjoy playing dress up with their very first doll. Best of all, this sweet little dolly’s dress is personalised - so your little one can either add their name, or give dolly a name all her own.
Cute and classic, our personalised My 1st Doll is ready for any occasion in her sweet ditsy dress and matching bow. This sweet dolly in ‘Brunette’ is available in a range of hair colours and skin tones, all with a classic bun hairstyle and pink shoes. Our ‘My 1st’ Dolls all come with detachable dresses - so your little one can enjoy playing dress up with their very first doll. Best of all, this sweet little dolly’s dress is personalised - so your little one can either add their name, or give dolly a name all her own.
Sweetly elegant and oh-so-chic, our personalised My 1st Doll is ready for any occasion in her sweet ditsy dress and matching bow. This sweet dolly with ‘Black Hair’ is available in a range of hair colours and skin tones, all with a classic bun hairstyle and pink shoes. Our ‘My 1st’ Dolls all come with detachable dresses - so your little one can enjoy playing dress up with their very first doll. Best of all, this sweet little dolly’s dress is personalised - so your little one can either add their name, or give dolly a name all her own.
A charming addition to her nursery, our personalised My 1st Doll is ready for any occasion in her sweet ditsy dress and matching bow. This sweet dolly with ‘Red Hair’ is available in a range of hair colours and skin tones, all with a classic bun hairstyle and pink shoes. Our ‘My 1st’ Dolls all come with detachable dresses - so your little one can enjoy playing dress up with their very first doll. Best of all, this sweet little dolly’s dress is personalised - so your little one can either add their name, or give dolly a name all her own.
Brighten up playtime with our adorable flower soft toy, a cheerful companion made to bring smiles and springtime charm to any plush collection. With a sunny yellow face, soft pink petals, green leaf “arms” and green stalk “legs,” this sweet little flower is full of personality and hugs. Its weighted bottom helps it sit proudly, ready to brighten shelves, nurseries or cosy corners. Perfect for toddlers and little ones who love soft friendly toys, it encourages imaginative play while offering a comforting presence. Whether it’s a gift for a special little someone or a new friend for your own collection, this adorable flower soft toy is a delightful, huggable reminder of sunny days ahead.
The perfect pick for a little princess’ 1st birthday, our personalised My 1st Doll is ready for any occasion in her sweet ditsy dress and matching bow. This sweet dolly with ‘Dark Hair’ is available in a range of hair colours and skin tones, all with a classic bun hairstyle and pink shoes. Our ‘My 1st’ Dolls all come with detachable dresses - so your little one can enjoy playing dress up with their very first doll. Best of all, this sweet little dolly’s dress is personalised - so your little one can either add their name, or give dolly a name all her own.
Celebrate Eid with a soft, snuggly companion in our personalised ivory bunny soft toy. Crafted from the softest white fur, it’s perfect for cuddles, playtime fun and comforting little ones at bedtime. A beautiful gift for new babies celebrating their very first Eid. The elegant touch? One ear features “Eid Mubarak [Name]” in glittering gold, making this a truly personal and heartfelt gift. Gentle, lightweight, and designed for tiny hands, it’s a perfect first friend for children to love and carry everywhere. We love the sweet polka dot details on this bunny's ears and paws! Ideal for creating lasting memories, this bunny doubles as a keepsake of their special Eid celebrations, a warm and playful companion they’ll treasure for years to come.
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
Give the gift of a cuddly companion this Eid with our personalised navy bunny soft toy. Designed in a rich navy shade with the softest fur imaginable, this little friend is perfect for playtime adventures, bedtime snuggles and everything in between. One ear is personalised with “Eid Mubarak [Name]” in sparkling gold, adding a heartfelt touch to a toy they’ll treasure forever. Lightweight and huggable, it’s ideal for children to carry along wherever they go, from nursery to family gatherings. We love the sweet star details on this bunny's ears and paws! Thoughtfully designed to be both playful and comforting, this bunny becomes more than a toy. It’s a keepsake of their very first Eid celebrations, ready to create memories year after year.
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
Personalisation is available in Arabic or English - names will be written exactly as they're provided, in their original script.
This lovable lemon is our hero for the new season and we’re sure you can see why! This zesty little fella is the cutest fruit in the aisle, with an adorable super soft plush body and sweet embroidered face. His little legs and stems are so tactile, with a plush ribbed effect material, but the crowning glory? His sweet ribbed leaves, in a sage green hue which are personalised - via flock - with a name of your choice. We love this little buddy for a summer baby, or for a little one celebrating a summer birthday. And psst! There’s a matching robe, if you’d like to complete the set…
Our personalised Mini Mono Caramel Ball Pit is the sweetest and most snuggly ball pit around. In our signature borg finish and in a warm caramel hue, this cosy ball pit is the perfect play space for little ones to explore. We love the little embroidered faces - a kind bear, a cuddly koala and a sweet panda, too. Complete with 200 balls in a cream pearl finish, this stylish ball pit is sure to be the kind of toy you won’t mind being on display 24/7. Babies and toddlers alike will enjoy jumping, playing, playing catch and rolling about from morning to bedtime. The best bit of all? Our snuggly ball pits can be personalised with elegant embroidery - simply enter their special name to make it truly theirs.
Our personalised Born To Be Loved Caramel Borg Ball Pit is the sweetest and most snuggly ball pit around. In our signature borg finish and in a warm caramel hue, this cosy ball pit is the perfect play space for little ones to explore. We love the little embroidered animals - a shy elephant, a curious giraffe and a sweet zebra, too. Complete with 200 balls in a cream pearl finish, this stylish ball pit is sure to be the kind of toy you won’t mind being on display 24/7. Babies and toddlers alike will enjoy jumping, playing, playing catch and rolling about from morning to bedtime. The best bit of all? Our snuggly ball pits can be personalised with elegant embroidery - simply enter their special name to make it truly theirs.
Bedtime just got a whole lot dreamier! The Tranquil Turtle from Cloud B transforms nighttime into a shimmering, undersea sanctuary. It projects gentle, moving waves across the ceiling, creating that magical "drifting at sea" feeling that settles even the fussiest little explorers. If your little one stirs in the night, it instinctively glows back to life to hum them back to sleep. Eco-friendly and USB-C rechargeable, this little night light - perfect for safari or ocean themed bedrooms and nurseries - also just got an upgrade, courtesy of My 1st Years. Personalise with his or her name to make a bedtime buddy all their own.
Rock-a-bye dollies in this personalised pram and doll gift set. This set includes our pretty pink wooden dolls pram, perfect for playing make-believe and keeping toddlers stable on their feet during their first steps. Simply choose a doll that your little one will love and they can play with them at home or take them out to play with friends. Make this gift extra special and add a little dreamers name to both gifts.
Get tiny tots set for bedtime with this personalised pink splash, snuggle and cuddle gift set. Designed to make the transition from bath to bedtime as smooth as possible, this set includes our classic hooded robe, bunny soft toy and a bath towel complete with a pair of bear ears on the hood. Snuggle little ones up warm and cosy in their fleece dressing gown after drying them off after bathtime with the adorable hooded towel. When they’re ready for bed, tuck them in with their fluffy bunny friend ready to drift off into dreamland. Personalise this set with a child's name for the perfect bedtime routine.
Settle a sleepy, tired little one down for the night with our ivory splash, snuggle and cuddle gift set. This gorgeous ivory gift set is perfect for a tiny tot to get comfy in bed after a long day's play. Dry them off after bathtime with our cute cotton hooded towel then wrap them up warm and cosy in our fleece robe. At the end of the day a little dreamer can drift off with the comfort of their fluffy new bunny friend. For an extra special gift, personalise this set with a loved one's name.
Get your little snoozer ready for the cosiest nap ever with this sweet personalised grey fleece onesie and comforter set. The adorable grey onesie is made from super-soft fleece material, with dark grey detailing on the cuffs, a zip-up front and a cosy hood adorned with cute bear ears. This comfy onesie is designed to be easy to pop your little cub into and can be worn again and again. They’ll love settling down for a snooze while hugging their new velvety grey comforter that’s gentle against delicate newborn skin. Each comforter features a little animal hugging one corner, with an elephant or bunny rabbit design to choose between. Personalise this sweet set with their name to give a gift that will be treasured for years to come.
Personalised Grey Children's Fleece Onesie
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: 100% Polyester
Choice of Grey Comforter:
Personalised Light Grey Bunny Comforter
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 40 x W: 35 x D: 10cm when pulled taut
Personalised Light Grey Elephant Comforter
Can be personalised with up to 7 characters
Personalisation is Embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 38 x W: 35 x D: 11cm when pulled taut
Additional Information:
Please note, the more characters you choose the smaller they will appear
Not suitable to sleep in
Wash before first use
Warnings:
Keep away from fire
Personalised Grey Children's Fleece Onesie
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: 100% Polyester
Choice of Grey Comforter:
Personalised Light Grey Bunny Comforter
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 40 x W: 35 x D: 10cm when pulled taut
Personalised Light Grey Elephant Comforter
Can be personalised with up to 7 characters
Personalisation is Embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 38 x W: 35 x D: 11cm when pulled taut
Additional Information:
Please note, the more characters you choose the smaller they will appear
Not suitable to sleep in
Wash before first use
Warnings:
Keep away from fire
Give new parents a gift they’ll cherish well beyond their newborn's first years with this adorable personalised pink fleece onesie and comforter set. The sweet onesie is made from incredibly soft fleece material and features a zip-up front and a bunny ear-adorned hood to keep their head warm on chilly days. Little cubs will love being dressed in this cosy onesie, which is perfect for settling them down for a snooze in. The matching pink comforter is made from a velvet-soft material that’s so gentle against newborn skin and is ideal for cuddling as they slumber. A cute animal hugs the corner of the comforter in their arms, with a bunny or elephant design to choose from. Add their name to this charming set to show how much they mean to you.
Personalised Pink Children's Fleece Onesie
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: 100% Recycled Polyester
Choice of Pink Comforter:
Personalised Pink Bunny Comforter
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 40 x W: 35 x D: 10cm when pulled taut
Personalised Pink Elephant Comforter
Can be personalised with up to 7 characters
Personalisation is Embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 38 x W: 35 x D: 11cm when pulled taut
Additional Information:
Please note, the more characters you choose the smaller they will appear
Not suitable to sleep in
Wash before first use
Warnings:
Keep away from fire
Personalised Pink Children's Fleece Onesie
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: 100% Recycled Polyester
Choice of Pink Comforter:
Personalised Pink Bunny Comforter
Can be personalised with up to 7 characters
Personalisation is embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 40 x W: 35 x D: 10cm when pulled taut
Personalised Pink Elephant Comforter
Can be personalised with up to 7 characters
Personalisation is Embroidery
Material: Polyester. 100% recycled stuffing, GRS certified
Dimensions: H: 38 x W: 35 x D: 11cm when pulled taut
Additional Information:
Please note, the more characters you choose the smaller they will appear
Not suitable to sleep in
Wash before first use
Warnings:
Keep away from fire
Help a soon-to-be parent prepare for their new arrival with our personalised hello petal travel essentials set. This lovely set is perfectly sized to pop in a hospital bag to make the trip home a breeze and comes with an engaging spiral activity toy and a pink blanket. New parents will love the cable knit blanket’s adorable bee and flower embroidery design. You can wrap the pastel pink and yellow sensory toy around a pram or cot to keep a little one engaged on long journeys, with a crinkly plush bunny, squeaky bumblebee and squishy daisy to support their cognitive development. Add a little one’s name to the cuddly blanket to create a cherished keepsake.
Personalised Pink Hello Petal Cellular Blanket:
Features:
Can be personalised with up to: 12 Characters, 1 Lines of Text
Personalisation is Embroidery
Dimension: H: 100cm x W: 70cm
Additional Information:
Unpersonalised blanket will not have picture on
Personalised Hello Petal Spiral Activity Toy:
Features:
Can be personalised with up to: 8 characters
Personalisation is Flock
Material:100% Polyester
Dimensions: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Information:
Machine washable
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Children must be supervised at all times
Personalised Pink Hello Petal Cellular Blanket:
Features:
Can be personalised with up to: 12 Characters, 1 Lines of Text
Personalisation is Embroidery
Dimension: H: 100cm x W: 70cm
Additional Information:
Unpersonalised blanket will not have picture on
Personalised Hello Petal Spiral Activity Toy:
Features:
Can be personalised with up to: 8 characters
Personalisation is Flock
Material:100% Polyester
Dimensions: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Information:
Machine washable
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Children must be supervised at all times
Give an expectant parent everything they need to keep their newborn comfy on their first ride home with our personalised jolly Jurassic travel essentials set. This adorable set comes with an engaging spiral activity toy and a super-soft blue blanket, which features a sweet embroidered stegosaurus design. You can wrap the soothing blue, grey and green sensory toy around a pram or cot to keep a little one engaged on long journeys, with a squishy star and jingling dinosaur hanging from the spiral to stimulate their cognitive development. Both items are perfectly sized to pop into a hospital bag. Personalise the cosy cable knit blanket with a bundle of joy’s name to celebrate their birth.
Personalised Blue Cellular Blanket:
Features:
Can be personalised with up to 1 line of text, 12 Characters
Personalisation is Embroidered
Material: 100% Cotton with Satin effect polyester trim
Measurements: 70cm x 110cm
Additional Information:
Unpersonalised blanket will not have picture on
Machine washable
Warnings:
Keep away from fire
Personalised Dinosaur Spiral Toy:
Features:
Can be personalised with up to: 8 Characters, 1 Lines of Text
Personalisation is Embroidered
Material: 100% Cotton with Satin effect polyester trim
Measurements: 14cm - 53cm L x 11.5cm D x 32 cm H
Additional Information:
Machine washable
Warnings:
Keep away from fire
Personalised Blue Cellular Blanket:
Features:
Can be personalised with up to 1 line of text, 12 Characters
Personalisation is Embroidered
Material: 100% Cotton with Satin effect polyester trim
Measurements: 70cm x 110cm
Additional Information:
Unpersonalised blanket will not have picture on
Machine washable
Warnings:
Keep away from fire
Personalised Dinosaur Spiral Toy:
Features:
Can be personalised with up to: 8 Characters, 1 Lines of Text
Personalisation is Embroidered
Material: 100% Cotton with Satin effect polyester trim
Measurements: 14cm - 53cm L x 11.5cm D x 32 cm H
Additional Information:
Machine washable
Warnings:
Keep away from fire
Explore more
Soft Toys
Our collection of soft toys is designed to ignite their imagination, provide comfort all day and all night, and most importantly become lifelong friends for your kids. Expertly crafted to withstand endless playtime adventures and become treasured keepsakes, our soft toys are more than just playthings: they are sources of comfort, security and endless love for years to come. From classic childhood favourite characters like Dumbo and Simba to My 1st Years beloved mascots such as our bunnies, elephants, dolls and more, our adorable range of soft toys offers a wide variety of options to suit every little one's personality and preferences. Whether they dream of playing make-believe with a charming teddy bear, embarking on outdoor adventures with a magical unicorn, or snuggling up to a super soft bunny, we have the perfect companion for them. Perfect for playtime, days out and endless snuggles, these cute companions will bring joy to your child's heart and become cherished companions throughout their childhood. Bring your little love even more joy when you add their name to their brand new bestie. Shop now and let the cuddles commence!
Products You Recently Viewed
Welcoming a new baby is a moment like no other — filled with love, joy and lasting memories. At My 1st Years, we help you celebrate with uniquely personal gifts to treasure from their first moments and beyond.
Look for FSC® certified products
Why Sign Up?
10% off your first order
Exclusive offers and discounts
First look at our new products and ranges
Milestone rewards perks and benefits
Surprise treats and gifts
Milestone Rewards
1
Create account for 100 points
2
Earn points and exclusive benefits
3
Redeem rewards on future orders