Toys

Nothing says summer like this gorgeous personalised Ice Cream Stacking Pull Along toy from wooden toy specialist Jabadabado. Featuring 4 adorable ice creams in light blue, green, yellow and soft pink (perhaps bubblegum, pistachio, vanilla and strawberry flavours, should they want to play pretend?), this handy pullalong will be a firm favourite with little ones just learning to toddle and confident walkers alike. We love the little ice cream ‘truck’ at the front, personalised with his or her name - so it really feels all theirs. Product code: SE_50113900

Looking for the ideal pick up and take with you toy? This ultra sweet My First Farm from Lilliputiens is ideal for just that, with its handy carry case. A perfect first toy for babies thanks to its super soft fabric and squishable design - no heavy pieces or hard edges here (and it’s machine washable too)! Perfect for sensory play, the colours and textures invite little hands to touch, feel and snuggle, encouraging imagination with every critter (of which there are 6 adorable farm animals - a donkey, a pig, a cow, a chicken, a duck and a sheep - plus a farmer and his tractor, too)! Personalise with his or her name for a sweet gift that’ll stand the test of time. Product code: SE_50113053

Curious minds and busy hands will be kept busy with this adorable personalised Buildable Tractor from Orange Tree Toys. In chunky FSC certified wood, this little toy is educational too - helping build fine motor skills, hand-eye coordination and problem solving. Little ones will love tinkering with and building this little tractor, before pushing it around the floor during imaginative play. Cute and colourful, it’s sure to inspire fun and games during playtime - and we love the sweet little border collie dog peeping out the window! Personalise with his or her name to make it extra special. Product code: SE_50113060

Your baby’s first cuddly toy is the one they reach for when they’re sleepy or simply in need of a little comfort. This beautifully soft Dumbo is made to be exactly that. Personalised with your chosen name, it feels instantly theirs, like a tiny companion they’ve always known (and will come to adore once they're old enough to watch or read the Disney classic). The fabric is wonderfully gentle against delicate skin, with carefully stitched features and those iconic floppy ears that little hands can’t resist. There’s plenty to explore too, from soft textures to a soothing teether detail for those early days. Whether it’s tucked under an arm at bedtime or coming along for the day’s adventures, this Dumbo is sure to become a forever friend. Product code: SE_50113713

A comforter is a classic gift for a beloved baby and this Dumbo comforter is no exception. Designed to become that go-to gift, personalised with your chosen name to make it feel extra special. Soft, lightweight, and easy for tiny hands to grip, it’s perfect for those early months of self-soothing. Dumbo’s gentle face and familiar shape quickly become something baby recognises, whether they’re settling down for a nap or heading out and about. The subtle star design and soft tones give it a lovely, understated charm that feels both premium and playful, too. Product code: SE_50113714

This little Dumbo rattle is all about those first discoveries; the sounds, the movement, the simple joy of holding something all by themselves. The ring shape is easy for small hands to grasp, while the soft Dumbo character brings a comforting, familiar feel. Give it a shake and it rewards them with a gentle rattle, encouraging curiosity and early sensory play without overwhelming them. It’s soft enough for cuddles, light enough to carry anywhere, and made with baby-safe materials - so it's perfect from day one. Product code: SE_50113715