Creating Keepsakes

Saying No To Throwaway Culture: Personalisation is at the core of our business – that way, every product can be transformed into a really special keepsake. We don’t believe in a throwaway culture and design each and every item to be kept and cherished – even our signature gift box can be turned into a memory box for your little ones!

Natural & Sustainable: Goodbye plastic toys – not only do our wooden toys look beautiful, but they’re gentler on the planet too. Always painted with non-toxic paints and our products are rigorously tested by certified testing bodies to UK & European Safety Regulations.

What’s more, we’re working to ensure our My 1st Years Label wooden toys, furniture, greetings cards, and our rubber wellies adheres to The Forest Stewardship Council (FSC®) – the gold standard for sustainable forest management – regulations.