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Soft Toys
Welcome to our sweet selection of soft toys, where cuddles and companionship await your little ones. Read More
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185 products
185 products
Newborns love cuddling up with our personalised blue dinosaur comforter, making it a wonderful gift for new parents. This calming blue-toned comforter is crafted from velvety-soft material, which feels lovely against delicate newborn skin. Perfect for helping even the fussiest tots relax and self-soothe, they’ll drift off in no time with this super-soft toy. This plush comforter features a baby blue polka dot print on the reverse and an adorable green-spiked dinosaur cuddling one corner. Embroider this gift with a little one’s name to turn this snuggly toy into an unforgettable keepsake.
Find your little dreamers brand new best friend with our personalised baby Lylah doll playset! This adorable set is crafted from super-soft cotton and comes with cuddly baby doll Lylah in her dreamy dress, a pink and white chequered bassinet, a milk bottle and a sweet teddy bear to help soothe Baby Lylah to sleep. Ideal for imaginative solo play or sharing with friends, little learners will enjoy cuddling and playing with this lovely set as they rock, feed and sing with baby Lylah. Personalise this charming toy set with a child’s name for a special gift they’ll cherish.
Features:
Personalization is flock
Material: Outer 80% polyester 20% cotton, stuffing 100% polyester
Dimension: Doll: 26cm H x 10cm W Carrier: 23cm L x 13cm W
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalization is flock
Material: Outer 80% polyester 20% cotton, stuffing 100% polyester
Dimension: Doll: 26cm H x 10cm W Carrier: 23cm L x 13cm W
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Gift a special newborn the gift of luxurious naps this Christmas with our personalised penguin comforter. Crafted from velvet-soft cream material and decorated with a pretty star pattern, this marvellous comforter feels luxurious against sensitive newborn skin, making it the perfect nap-time aid. This cuddly mini blanket is designed to help tiny tots self-soothe and is sure to have even the fussiest sleepers drifting off in no time. Plus, an adorable fluffy penguin with a yellow beak and feet clutches the corner in its arms, keeping your tot company as they slumber. Spread the joy this Christmas season by embroidering this sweet comforter with a baby chick’s name.
Our adorable mini grey penguin soft toy is the perfect forever friend for a little animal lover. Our bestselling penguin soft toy has been reimagined in a smaller size, with the fluffiest grey fur and a bright yellow beak. Perfectly sized for on-the-go snuggles, this sweet plush can easily fit inside a pram, car seat or bag, offering comfort whenever it’s needed.
Features:
Item is not personalised
Material: 100% polyester
Dimensions: 11cm H x 7 cm W
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Item is not personalised
Material: 100% polyester
Dimensions: 11cm H x 7 cm W
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Fans of Disney classics will be all ears for this personalised cuddly plush toy of Dumbo, the perfect companion for children and Disney enthusiasts alike. Inspired by the beloved Disney character, this cuddly and huggable plush toy bring the magic of Dumbo right into your home. Dumbo’s endearing smile has been beautifully replicated and his giant soft ears are perfect for little hands - they’ll never want to let him go! Whether your little one wants a snuggle buddy for bedtime or a playtime companion, personalise Dumbo’s right ear with a die-hard Disney lovers name to ensure this toy becomes an instant favourite.
Features:
Personalisation is flock
Material: Plush
Dimensions: Height: 24cm x Width: 16cm
Additional Information:
Suitable from birth
Hand wash only.
Please note, the more characters you choose the smaller they will appear
Warnings:
Remove all tags and accessories before giving to a child – retain tags for future reference.
Features:
Personalisation is flock
Material: Plush
Dimensions: Height: 24cm x Width: 16cm
Additional Information:
Suitable from birth
Hand wash only.
Please note, the more characters you choose the smaller they will appear
Warnings:
Remove all tags and accessories before giving to a child – retain tags for future reference.
Make tummy time a joyous adventure with the Personalised Just Bee Kids Wiggle Back Caterpillar Toy! Crafted with care, this caterpillar boasts an array of engaging elements, including a soft silicone teether and a squeaking bee. As little learners engage with these features, their curiosity and concentration will soar, encouraging essential cognitive growth. Let your child journey through interactive exploration and embrace each wiggle, giggle and magical milestone with this cherished companion by their side.
Your little honey will be buzzing when they shake this super fun bee rattle toy. An adorable little rattle resembling a friendly bee, the clear windows feaure multicoloured spheres that create a lovely rain-marker sound. This delightful musical instrument is designed to capture young minds aurally and visually, featuring sensory experience and lots of entertaining fun. With our signature Just Bee Kids scandi inspired design, our bee rattle toy is both fun and beautiful.
Features
Personalisation: UV
Material: Plywood, Elastic, PET, PS
Dimension: 14.8 x 11.3 x 1.4 cm
Additional Information:
Suitable from birth
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use"
Features
Personalisation: UV
Material: Plywood, Elastic, PET, PS
Dimension: 14.8 x 11.3 x 1.4 cm
Additional Information:
Suitable from birth
Warnings:
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use"
Charm curious kids with this cute Just Bee Kids wiggle back caterpillar toy. Our wiggleback caterpillar makes a fun noise and vibration movement, as well as offering multiple sensory and textural interactions to provide fascination to children from birth. Its enchanting wiggling motion is sure to capture their imagination and curiosity, inspiring interactive play that boosts their motor skills and creativity. Let them journey through interactive exploration and embrace every wiggle and giggle with this cute caterpillar companion by their side.
Features
Personalisation: Flock
Materials: 90% polyester 10% cotton
Dimensions: 50cm x 45cm x 50cm
Additional Features:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: 90% polyester 10% cotton
Dimensions: 50cm x 45cm x 50cm
Additional Features:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
We sense that little learners will love playing with these Just Bee Kids sensory cubes. Our soft activity cube has plenty of 3D and textural elements, along with 2 balls to place inside, creating a fun interactive toy that is suitable from birth. Filled with plenty of interactive elements, these charming cubes are decorated with a bee, butterfly, stars, flowers and more! Feel the delight as they grasp, squeeze, and explore the cute cubes, building essential motor skills and encouraging a deeper understanding of their surroundings.
Keep a tiny tot entertained through tummy time and beyond with this adorable personalised lilypad playmat from Avery Row. This elegant playmat is covered in nature-inspired sensory elements, including crinkly leaves, a fluffy squeaking duck and a mirror, each introducing a different sound or texture to explore. Designed to encourage development through at-home play, this super-soft playmat is made from 100% organic cotton with a recycled polyester filling. Embroider this playmat with a little nature lover’s name to support their sensory development.
Features:
Personalisation is Embroidery
Material: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 100cm Diameter
Additional Information:
Suitable from birth
Warnings:
Gentle machine wash 40°C
Reshape while damp
and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
To be used under the direct supervision of an adult. Always use on a flat surface. Do not place on an elevated surface. Regularly check this item for signs of wear and tear and discard immediately if any elements break away. Keep away from fire. Keep this information for future reference.
Features:
Personalisation is Embroidery
Material: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 100cm Diameter
Additional Information:
Suitable from birth
Warnings:
Gentle machine wash 40°C
Reshape while damp
and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
To be used under the direct supervision of an adult. Always use on a flat surface. Do not place on an elevated surface. Regularly check this item for signs of wear and tear and discard immediately if any elements break away. Keep away from fire. Keep this information for future reference.
Keep curious children entertained at home or on the go with this personalised sensory book from Avery Row. This sweet fabric book is designed to stimulate a baby’s senses, with soft pages full of sensory elements, including a mirror, frog toy, crinkly leaves and a squeaky fluffy duck. This tactile book is crafted from 100% organic cotton with a recycled polyester filling, providing lots of textured elements for tiny fingers, ears and eyes to explore. Personalise this book of tales of the riverbank with a little learner’s name for a beautiful gift.
Features:
Personalisation is Flock
Material: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm x 17cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Gentle machine wash 40°C
Reshape while damp and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
Features:
Personalisation is Flock
Material: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm x 17cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Gentle machine wash 40°C
Reshape while damp and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
No cuddly toy is as iconic, loved and cherished as the traditional brown teddy bear! Our personalised classic teddy plush toy is a must-have for all tots, making it a great first birthday gift for a niece, nephew or grandchild. This snuggly bear is made from the softest brown fur and features a fuzzy brown nose, kind eyes and a polka dot pattern on his feet. Children will adore cuddling their new bear pal while reading or drifting off to sleep. Add a little cub’s name to his foot for an un-bear-ably cute gift.
Features:
Personalisation is Flock
Material: Polyester
Dimensions: 31cm H
Additional Information:
Suitable from Birth
Wipe clean only
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Material: Polyester
Dimensions: 31cm H
Additional Information:
Suitable from Birth
Wipe clean only
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Delight your little petal with our personalised pale pink bunny soft toy! This super-soft plush toy is the perfect companion for cuddling with at bedtime or while enjoying a good book. Crafted from the softest fur in a lovely shade of pale pink, this adorable bunny features sweet face detailing and big floppy ears decorated with a pretty floral pattern. Personalise this soft toy with a little one’s name to make them very hoppy,
Features:
Personalisation is Flock
Materials: Polyester
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Materials: Polyester
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Show a little animal lover they’re your sunshine with our personalised yellow bunny soft toy! This super-soft plush toy is the perfect companion for cuddling with at bedtime or while enjoying a good book. Crafted from the softest fur in a lovely shade of sorbet-yellow, this adorable bunny features sweet face detailing and big floppy ears decorated with a white polka dot pattern. Celebrate your special some-bunny by personalising their new toy with their name.
Features:
Personalistion is Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalistion is Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised giraffe comforter is the perfect unique gift for a loved one’s baby. This calming yellow-toned comforter is crafted from velvety-soft material, which feels lovely against delicate newborn skin. Perfect for helping even the fussiest tots relax and self-soothe, they’ll drift off in no time with this super-soft toy. This plush comforter features a polka dot print on the reverse and an adorable orange-maned giraffe cuddling one corner. Personalise their new snuggly companion for a special gift they’ll cherish as they grow.
Your tot will find a forever friend in our personalised giraffe plush toy. The perfect gift for a little nature lover, this super-soft toy brings everyone’s favourite safari animal to life. Their new long-necked friend features fluffy brown fur, a fleecy mane, an embroidered face and — of course — spots! Whether they’re getting tucked up in bed or watching a fascinating nature documentary, this friendly giraffe will love keeping them company. Make every day an adventure by personalising your tot’s new pal with their name.
Features:
Personalisation is Flock
Materials: Polyester
Dimension: 30cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Materials: Polyester
Dimension: 30cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Teach a little cub about our planet with this personalised panda plush! Crafted from fuzzy white and grey fur, this snuggly panda makes a great gift for a niece, nephew or grandchild. This characterful bear is brought to life with kind eyes, an embroidered nose and ribbed detailing on its feet. A must-have for all children, this panda makes the perfect companion to cuddle with while reading or drifting off to sleep. For an un-bear-ably sweet gift, personalise the panda’s foot with a little animal lover’s name.
Features:
Personalisation is Flock
Materials: Polyester
Dimension: 35cm H
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Materials: Polyester
Dimension: 35cm H
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
This un-bear-ably cute panda-themed activity toy is essential for young learners. Attach the panda to a pram with the velcro strap to keep your little cub engaged while out and about or to their cot at nap time. The super-soft grey and white fur provides sensory stimulation while the yellow star-shaped teether ring soothes teething babies’ sore gums. With different textures and colours to explore, this toy gently stimulates little ones' senses while offering comfort. Personalise the panda’s tummy with a little cub’s name for a paw-fect gift.
Features:
Personalisation is Flock
Materials: Polyester
Additional Information:
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Materials: Polyester
Additional Information:
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised Marty rag doll from Threadbear makes a wonderful forever friend for curious kids! This dainty yet robust doll is the perfect companion for a young daydreamer, with embroidered facial detailing and a big personality. Crafted from hand-picked fabrics, Marty is wearing a removable green floral dress, a knitted cardigan with lace details and bows in her pigtails! This quirky rag doll is snuggly and unique, keeping little learners company everywhere they go. Personalise Marty’s dress with a tiny tot’s name for a gift that’s as special as they are.
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Inspire your child’s imagination with this personalised Esme rag doll from Threadbear. This dainty yet robust doll is the perfect companion for a young daydreamer, with embroidered facial detailing and a big personality. Crafted from hand-picked fabrics, Esme is wearing a removable white summer dress with pom poms and a string of rainbow pom poms in her beautiful brown hair. This chic rag doll is snuggly and unique, keeping little learners company everywhere they go. Personalise Esme’s dress with their name to make playtimes extra colourful.
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Bring your child’s dreams to life with this personalised Mia rag doll from Threadbear. This dainty yet robust doll is the perfect companion for a young daydreamer, with embroidered facial detailing and a big personality. Crafted from hand-picked fabrics, Mia is wearing a removable pink floral dress with pretty scalloped edges and pink velvet ribbons in her pigtails! This adorable rag doll is snuggly and unique, keeping little learners company everywhere they go. Personalise Mia’s dress with a pink lover’s name for a super-special surprise.
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Dimensions: 35cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised Pepe rag doll from Threadbear loves doggies, playing and cuddling. This adorable yet robust doll is the perfect companion for a young daydreamer, with embroidered facial detailing and a big personality. Crafted from hand-picked fabrics, Pepe is wearing a jumper with an embroidered dog design, brown trousers and a cap atop his red wool hair. This charming rag doll is snuggly and unique, keeping little learners company everywhere they go. Personalise Pepe’s trousers with an animal lover’s name for a thoughtful surprise when they pull him out of his illustrated gift box.
Features:
Personalisation is Flock
Dimensions: 27cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Dimensions: 27cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Your cheeky child will love cuddling with this personalised Pippa rag doll from Threadbear. This dainty yet robust doll is the perfect companion for a young daydreamer, with embroidered facial detailing and a big personality. Crafted from hand-picked fabrics, Pippa is wearing cool dungarees embroidered with a rabbit, a pink T-shirt and a ribbon in her red wool hair. This charming rag doll is snuggly and unique, keeping little learners company everywhere they go. Personalise Pippa’s dungarees with a young adventurer’s name for a marvellous surprise when they pull her out of her illustrated gift box.
Features:
Personalisation is Flock
Dimensions: 27cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Dimensions: 27cm (H)
Materials: Polyester & Cotton
Additional Information:
Suitable from 3 years+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Keep a little bunny entertained when out and about with our personalised Peter Rabbit spiral activity toy. This spiral activity toy wraps around a pram or a cot, keeping curious hands busy at home or on days out. Designed in soft baby blue, this toy features a dangly red radish, orange carrot and blue star decorated with a picture of everyone’s favourite rabbit pal, Peter! This squishy and tactile toy is designed to stimulate a baby's sensory development and keep their active minds engaged. Add a special some-bunny’s name to the star for a gift that’s adorable and unique.
Features:
Personalisation is Flock
Dimensions: STAR: 15 x 16.5cm (incl. ribbon). CARROT: 15.5cm. RADISH: 20cm (incl. leaves).
Length: 15cm when together. Extends to approx. 64cm.
Materials: 100% Polyester
Additional Information:
Suitable from Birth
Features:
Personalisation is Flock
Dimensions: STAR: 15 x 16.5cm (incl. ribbon). CARROT: 15.5cm. RADISH: 20cm (incl. leaves).
Length: 15cm when together. Extends to approx. 64cm.
Materials: 100% Polyester
Additional Information:
Suitable from Birth
Explore more
Soft Toys
Our collection of soft toys is designed to ignite their imagination, provide comfort all day and all night, and most importantly become lifelong friends for your kids. Expertly crafted to withstand endless playtime adventures and become treasured keepsakes, our soft toys are more than just playthings: they are sources of comfort, security and endless love for years to come. From classic childhood favourite characters like Dumbo and Simba to My 1st Years beloved mascots such as our bunnies, elephants, dolls and more, our adorable range of soft toys offers a wide variety of options to suit every little one's personality and preferences. Whether they dream of playing make-believe with a charming teddy bear, embarking on outdoor adventures with a magical unicorn, or snuggling up to a super soft bunny, we have the perfect companion for them. Perfect for playtime, days out and endless snuggles, these cute companions will bring joy to your child's heart and become cherished companions throughout their childhood. Bring your little love even more joy when you add their name to their brand new bestie. Shop now and let the cuddles commence!
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Welcoming a new baby is a moment like no other — filled with love, joy and lasting memories. At My 1st Years, we help you celebrate with uniquely personal gifts to treasure from their first moments and beyond.
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