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Soft Toys
Welcome to our sweet selection of soft toys, where cuddles and companionship await your little ones. Read More
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185 products
185 products
Our personalised taupe bunny toy and comforter set makes the perfect gift for newborn babies. From ThreadBear, this organic gift set comes with two luxurious toys displayed in an elegant gift box. The knitted bunny toy is the perfect cuddly companion for tiny tots, with a taupe pom-pom scarf and gentle rattle hidden in its belly. The matching comforter is complete with a linen panel, pom-poms on each corner, and a cute bunny head, helping ease newborns to sleep. Personalise each cuddly item with a new arrival’s name for a magical gift parents will cherish.
Features:
Personalisation is Flock and Embroidery
Materials: Stuffing is 70% Polyester and 30% Cotton, Outer is 100% Organic Cotton
Dimensions: Bunny is 24cm H. Comforter is 38cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Features:
Personalisation is Flock and Embroidery
Materials: Stuffing is 70% Polyester and 30% Cotton, Outer is 100% Organic Cotton
Dimensions: Bunny is 24cm H. Comforter is 38cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Newborn babies adore our personalised white bunny toy and comforter set. From ThreadBear, this organic gift set comes with two luxurious toys displayed in an elegant gift box. The knitted bunny toy is the perfect cuddly companion for tiny tots, with a pink pom-pom scarf and gentle rattle hidden in its belly. The matching comforter is complete with a linen panel, pom-poms on each corner, and a cute bunny head, helping ease newborns to sleep. Add a new arrival’s name to each item with our personalisation service for a delightful gift parents will love.
Features:
Personalisation is Flock and Embroidery
Materials: Stuffing is 70% Polyester and 30% Cotton, Outer is 100% Organic Cotton
Dimensions: Bunny is 24cm H. Comforter is 38cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Features:
Personalisation is Flock and Embroidery
Materials: Stuffing is 70% Polyester and 30% Cotton, Outer is 100% Organic Cotton
Dimensions: Bunny is 24cm H. Comforter is 38cm H
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Our ‘beary’ cute personalised Paddington bedtime cuddles set is the perfect gift for newborn babies. This sensory toy set comes with a super-soft plush and a singing night light designed to look like a jar of Paddington’s beloved marmalade! This bedtime accessory can play a sweet tune, project colour-changing moon and stars onto the walls, or do both at the same time, creating a calming environment to soothe tots to sleep. They’ll love snuggling with the Paddington Bear plush, featuring his iconic red hat, duffle coat and a note on his foot. Personalise Paddington’s hat with a little dreamer’s name to make their bedtime routine a breeze.
Features:
Personalisation: Flock
Material: Plastic
Dimensions: Height: 32cm x Width: 22cm x Depth: 20cm
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Batteries: 3 x AAA Alkaline.
Display Box included in packaging
Warning:
Hand wash, Air Dry
Features:
Personalisation: Flock
Material: Plastic
Dimensions: Height: 32cm x Width: 22cm x Depth: 20cm
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Batteries: 3 x AAA Alkaline.
Display Box included in packaging
Warning:
Hand wash, Air Dry
Upgrade a special some-bunny’s night-time routine with our personalised Peter Rabbit bedtime cuddles set. This sensory toy set comes with a super-soft plush and singing night light decorated with Beatrix Potter’s iconic illustrations! This bedtime accessory can play a sweet tune, project colour-changing moon and stars onto the ceiling, or do both at the same time, creating a calming environment to soothe tots to sleep. They’ll love snuggling with the Peter Rabbit plush, brought to life with the softest materials, his bright blue jacket and floppy ears. Get little ones hopping into their beds in seconds by personalising Peter’s ear with their name.
Features:
Personalisation: Flock
Material: Polyester
Dimensions: Height: 36cm x Width: 20cm x Depth: 20cm
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Batteries: 3 x AAA Alkaline.
Warning:
Hand Wash, Air Dry
Features:
Personalisation: Flock
Material: Polyester
Dimensions: Height: 36cm x Width: 20cm x Depth: 20cm
Additional Information:
Suitable from Birth
Please note, the more characters you choose the smaller they will appear
Batteries: 3 x AAA Alkaline.
Warning:
Hand Wash, Air Dry
Treat your little joey to an unforgettable gift with our personalised kangaroo and baby plush toy set. This adorable kangaroo is made from a blend of super-soft brown fur and tactile cream cord, which tiny tots will love to snuggle into. This set even comes with a matching miniature joey, who can be tucked into their mummy’s pouch. Make these cool kangaroos all theirs by adding your tot’s name with our personalisation service.
Features:
Personalisation: Flock
Material: 100% Polyester
Dimensions: 31cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation: Flock
Material: 100% Polyester
Dimensions: 31cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Fire up playtime with our personalised green cord dragon soft toy. This darling dragon is crafted from calming green-toned cord material, making it super tactile and ideal for developing minds. With flapping wings, adorable horns and embroidered face detailing, this soft toy makes a lovely life-long companion for bedtime, travels and imaginative play. Personalise their perfect pal’s tummy with a little one’s name to spark their imagination.
Features:
Personalisation is Flock
Material: Polyester
Dimension: 27 cm x 21 cm
Additional Information:
Suitable from birth
Warnings:
Wash at 30 degress, keep away from fire
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Material: Polyester
Dimension: 27 cm x 21 cm
Additional Information:
Suitable from birth
Warnings:
Wash at 30 degress, keep away from fire
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Your wild child will adore this paw-some personalised lion plush! Crafted from the softest fur in soothing shades of brown, this plush is brought to life with kind eyes, a small smile and a glorious mane. A must-have for curious children, their new lion pal promises adventure-filled playtimes and roarsome cuddles at bedtime! Personalise this snuggly plush with a little cub’s name for a thoughtful gift they’ll cherish.
Features:
Personalisation is Flock
Material: Polyester
Dimension: 40cm x 45cm x 40cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation is Flock
Material: Polyester
Dimension: 40cm x 45cm x 40cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Your tiny tot will love this ink-redible personalised octopus plush! Crafted from the softest boucle material in gorgeous green, this plush is brought to life with kind eyes, a small smile and eight elasticated tentacles, with white and green star-patterned fleece adorning their undersides. A must-have for curious children, their octopus pal promises oceans of fun, with a bell in its head and a squeaker in the attached star. For a tenta-cool gift your little adventurer will cherish, personalise this snuggly plush with their name.
Features
Personalisation: Flock
Materials: Polyester
Dimension: 40cm x 45cm x 40cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 40cm x 45cm x 40cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised forest green bunny plush makes a wonderful surprise for a happy hopper. This cuddly toy is crafted from the softest fur in a soothing forest green shade, with big floppy ears decorated with tactile cord material. Finished with a sweet embroidered face, this beautiful bunny toy is the perfect companion for snuggling up with at bedtime.
Gift a special some-bunny with a sweet fur-ever friend by personalising this plush with their name.
Features
Personalisation: Flock
Materials: 100% Polyester
Dimension: 31cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Gift a special some-bunny with a sweet fur-ever friend by personalising this plush with their name.
Features
Personalisation: Flock
Materials: 100% Polyester
Dimension: 31cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised plum bunny plush makes a marvellous fur-ever friend! This cuddly toy is crafted from the softest fur in a rich plum shade, with big floppy ears decorated with tactile cord material. Finished with a sweet embroidered face, this beautiful bunny toy is the perfect companion for snuggling up with at bedtime. Add a special some-bunny’s name in glittering lettering for a magical gift they’ll never forget.
Features
Personalisation: Flock
Materials: 100% Polyester
Dimension: 31cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: 100% Polyester
Dimension: 31cm
Additional Features:
Suitable for 0+
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised cream bunny comforter will delight any new parent. The Avery Row organic cotton comforter is the perfect cuddly companion for newborns. This knitted toy feels so soft against newborn skin and features a blushing bunny face and scalloped edges. Tiny hands will love squishing this sweet accessory, which is designed to offer sensory stimulation while soothing little babies. Embroider this tactile toy with a bouncing babe’s name for an enduring newborn gift.
Features:
Personalisation is Embroidery
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 35cm x 35cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Features:
Personalisation is Embroidery
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 35cm x 35cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Wash before first use
Wash with similar colours
Cool iron on reverse if required
Not to be placed in the cot while your child is asleep
Our personalised brown bear comforter makes a snuggly, sweet and sensory surprise. The Avery Row organic cotton comforter is the perfect cuddly companion for newborns. This knitted toy feels so soft against newborn skin and features a brave bear face and scalloped edges. Tiny hands will love squishing this sweet accessory, which is designed to offer sensory stimulation while soothing little babies. Add a little cub’s name in tactile embroidery for a bear-y cute newborn gift.
Features:
Personalisation is Embroidery
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 35cm x 35cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash at 30°C
Do not iron
Do not bleach
Tumble dry low
Do not dry clean
Features:
Personalisation is Embroidery
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 35cm x 35cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash at 30°C
Do not iron
Do not bleach
Tumble dry low
Do not dry clean
Delight a new arrival with this personalised blushing bunny soft toy from Avery Row. Crafted from organic in calming neutral shades, this knitted toy feels so soft against newborn skin. This beautiful bunny makes the perfect companion for newborns, as little hands will love squishing the recycled polyester filling. Decorate the bunny’s tummy with a newborn’s name for a personalised gift they’ll cherish.
Features:
Personalisation is Flock
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm H x 8cm W
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash at 30°C
Do not iron
Do not bleach
Tumble dry low
Do not dry clean
Features:
Personalisation is Flock
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm H x 8cm W
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Warnings:
Keep away from fire
Machine wash at 30°C
Do not iron
Do not bleach
Tumble dry low
Do not dry clean
Aid a newborn’s development with this personalised bunny sensory book from Avery Row. This 100% cotton fabric book is designed to stimulate babies’ senses and is packed with soft recycled polyester filling. Its soft pages are full of bunny-themed sensory elements, including a mirror, a squishy carrot, soft bunny ears, and crinkly flower petals. Hang this textured book from your pram with the velcro loop to keep little fingers, ears and eyes engaged on the go. Personalise this beautiful book with a happy hopper’s name for a lovely newborn gift.
Features:
Personalisation is Flock
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm x 17cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Wipe clean only
Warnings:
Keep away from fire
Gentle machine wash 40°C
Reshape while damp and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
Features:
Personalisation is Flock
Materials: Fabric: 100% Organic Cotton
Filling: 100% Recycled Polyester
Dimensions: 17cm x 17cm
Additional Information:
Suitable from birth
Please note, the more characters you choose the smaller they will appear
Wipe clean only
Warnings:
Keep away from fire
Gentle machine wash 40°C
Reshape while damp and lay flat to dry
Do not iron
Do not bleach
Do not tumble dry
Do not dry clean
This personalised bunny activity toy is essential for happy hoppers! Little animal lovers will enjoy cuddling with their new plush pal, which is crafted from the fluffiest white fur and floral-patterned pink lining. This bunny is packed with sensory elements, including a crinkling ear, a rattling paw and a mirror, allowing tiny tots to explore new textures and sounds through sensory play. Personalise one ear with a special some-bunny’s name for a gift they’ll play with every day.
Features
Personalisation: Flock
Materials: Polyester
Dimension: Length 14cm x Width 11cm x Height 31cm
Additional Features:
Suitable for 0+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: Length 14cm x Width 11cm x Height 31cm
Additional Features:
Suitable for 0+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Say hello to our snuggly koala – made for hugging your little one with lots of love and warmth. This sumptuous plush has a cloudy grey fluffy texture with a contrast velvety-soft tummy, ears and paws. Best of all, you can personalise this sweet toy with a lovely little one’s name – destined to become a precious keepsake forever and always.
Whether it’s for a baby shower, christening or to welcome a new baby to the world, this lovable friend is a perfect choice.
Features
Personalisation: Flock
Materials: Polyester
Dimension: L 33cm x W 25cm x H 42cm
Additional Features:
Suitable for 0+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Whether it’s for a baby shower, christening or to welcome a new baby to the world, this lovable friend is a perfect choice.
Features
Personalisation: Flock
Materials: Polyester
Dimension: L 33cm x W 25cm x H 42cm
Additional Features:
Suitable for 0+
Warning:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Transform their cosying-up time with our personalised Bluey plush armchair. It’s the pup that needs to introduction – Bluey – everyone’s favourite Aussie doggy, made into the most comfortable plush seat for tots. It’s perfectly sized for little loungers with arm rests and a cord seat pad that they can get snuggle into. The playful Bluey face at the backrest will instantly level up their playroom, bedroom or living space with a vibrant edge. Personalise it with their name to create a special spot that’s reserved just for them.
Features
Personalisation: Flock
Material: Soft Velboa
Dimensions: 50 x 42 x 60cm (approx.)
Warnings:
Not recommended for children under 18 months due to size of toy.
Please examine the toy regularly for wear before giving to a child and discard or replace if damaged.
Keep away from fire!
Please retain this information for future reference.
Features
Personalisation: Flock
Material: Soft Velboa
Dimensions: 50 x 42 x 60cm (approx.)
Warnings:
Not recommended for children under 18 months due to size of toy.
Please examine the toy regularly for wear before giving to a child and discard or replace if damaged.
Keep away from fire!
Please retain this information for future reference.
This personalised polar bear soft toy makes a brrr-illiant forever friend! Lovingly crafted from the softest white fur, this floppy plush is the perfect pal for snuggles and cuddles. Personalise one textured paw with a cute cub’s name to make this soft toy all theirs.
Features
Personalisation: Flock
Materials: Polyester
Dimension: 31cm
Additional Features:
Suitable from 0+
Warnings:
Wash with similar colours - Line Dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 31cm
Additional Features:
Suitable from 0+
Warnings:
Wash with similar colours - Line Dry
From the moment they make their very special arrival, this personalised oatmeal bunny promises to be their snuggly friend forever and always. It’s made in a super soft plush fleece, making it perfect for newborn snuggles and lifelong cuddles. The floppy ears are finished with the writing “Born in 2026", while its cute face makes it a comforting companion. Personalise it with their name to make it an even more precious keepsake that celebrates the year they made the world a better place.
Surprise a newborn with the gift of friendship with our personalised ‘born in 2026' blue bunny soft toy. Crafted from luxuriously soft material in pastel blue and filled with soft recycled stuffing, his adorable bunny plush is sure to be loved by new parents and their little babes. Tiny tots will love snuggling this fluffy blue toy, which features a soft tummy, large spotty ears, and a cute ‘born in 2026’ message. They’ll have no trouble drifting off to sleep at naptime when their new favourite companion is tucked up with them. Personalise this sweet toy with a tiny bunny’s name for a special gift they’ll adore well beyond their first birthday.
Give a little baby the gift of a life-long friend with our personalised ‘born in 2026' white bunny soft toy. Crafted from luxuriously soft material in neutral white and filled with soft recycled stuffing, this charming bunny toy is sure to be loved by parents and their children. This cuddly toy is covered in bright white fur, with a soft plush tummy, large spotty ears, and a cute ‘born in 2026' message. Tiny tots will be soothed to sleep in moments when they have this white bunny to cuddle at naptime. Add a personal touch to this sweet toy by decorating it with a little bunny’s name.
Surprise a bouncing bundle of joy with our personalised ‘born in 2026' pink bunny soft toy. Crafted from luxuriously soft material in pastel pink and filled with soft recycled stuffing, this wonderful bunny toy is sure to be adored by new parents and their little babes. Tiny tots will love snuggling this lovely toy, which is covered in fluffy pink fur, with a soft plush tummy, large spotty ears, and a cute ‘born in 2026' message. They’ll have no trouble drifting into a peaceful slumber at naptime with their new favourite companion by their side. Add a little bunny’s name to this sweet toy to surprise new parents with a gift they’ll remember forever.
Give them a unique gift they’ll cherish well beyond their first years with our personalised ‘born in 2026’ bunny comforter. Little bunnies will love this super-soft comforter, which features an adorable plush bunny cuddling one corner and a sweet embroidered ‘born in 2026' message and star design. This neutral-toned comforter is perfect for soothing little ones as they take in their new surroundings and spend time with loved ones. Add a tiny tot’s name with our personalisation service to surprise new parents and their bundle of joy with a keepsake they’re sure to treasure.
Give a sweet newborn something cute to cuddle and grab with our personalised ‘born in 2026’ pink bunny comforter. Calm yet colourful, this super-soft comforter features a sweet embroidered ‘born in 2026’ message, a star design and an adorable plush bunny cuddling one corner. Little bunnies adore this comforter because of its luxuriously soft texture, which feels lovely against sensitive newborn skin and is soothing as they take in their new surroundings and spend time with loved ones. Personalise this pastel pink toy with a tiny tot’s name for a thoughtful gift that’ll make their first year as snuggly as possible.
Explore more
Soft Toys
Our collection of soft toys is designed to ignite their imagination, provide comfort all day and all night, and most importantly become lifelong friends for your kids. Expertly crafted to withstand endless playtime adventures and become treasured keepsakes, our soft toys are more than just playthings: they are sources of comfort, security and endless love for years to come. From classic childhood favourite characters like Dumbo and Simba to My 1st Years beloved mascots such as our bunnies, elephants, dolls and more, our adorable range of soft toys offers a wide variety of options to suit every little one's personality and preferences. Whether they dream of playing make-believe with a charming teddy bear, embarking on outdoor adventures with a magical unicorn, or snuggling up to a super soft bunny, we have the perfect companion for them. Perfect for playtime, days out and endless snuggles, these cute companions will bring joy to your child's heart and become cherished companions throughout their childhood. Bring your little love even more joy when you add their name to their brand new bestie. Shop now and let the cuddles commence!
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Welcoming a new baby is a moment like no other — filled with love, joy and lasting memories. At My 1st Years, we help you celebrate with uniquely personal gifts to treasure from their first moments and beyond.
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