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Soft Toys
Welcome to our sweet selection of soft toys, where cuddles and companionship await your little ones. Read More
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179 products
179 products
Keep little adventurers comfy while they giggle and play with this personalised playmat! Made in a super soft yet durable quilted fabric, it’s perfect for the newest arrivals practicing tummy time, tiny crawlers and toddling tots alike. The neutral-toned round design is finished with colourful, embroidered safari animals including an elephant, giraffe and zebra – sure to spark endless hours of fun and exploration! Whether it’s in a playroom, nursery of living space, we think this playmat will make a comfy spot for playing and quiet moments alike. Personalise it with a little explorer’s name to make it uniquely theirs.
Features
Personalisation: Embroidery
Material: Textile: Certified organic cotton.
Filling: Polyester
Dimensions: 98CM Diameter
Additional Information:
Suitable from 0M+
Warning:
Size: 98 x 98 x 1
Please read the safety instructions on the packaging
Remove the wrapping and packaging before giving the product to a child
Retain the information and the address for future reference
If the packaging consists of several different materials, make sure you separate them
Sort the respective materials in accordance with the recommendations that apply in your area.
Check regularly that any screws are tight and all parts intact
Do not use the product if any parts are damaged or missing
Features
Personalisation: Embroidery
Material: Textile: Certified organic cotton.
Filling: Polyester
Dimensions: 98CM Diameter
Additional Information:
Suitable from 0M+
Warning:
Size: 98 x 98 x 1
Please read the safety instructions on the packaging
Remove the wrapping and packaging before giving the product to a child
Retain the information and the address for future reference
If the packaging consists of several different materials, make sure you separate them
Sort the respective materials in accordance with the recommendations that apply in your area.
Check regularly that any screws are tight and all parts intact
Do not use the product if any parts are damaged or missing
Turn on-the-go adventures into a safari-theme playtime with our personalised animal spiral toy. This super sweet cuddly spiral wraps around prams, cots and car seat handles to keep your little explorer entertained wherever they go. It’s made perfectly sized for curious little hands and is sumptuously soft to the touch. The stripey zebra, spotty giraffe and sweet elephant are designed with textured details to stimulate their imagination and encourage sensory development. Make it all theirs by personalising the elephant’s ear with a little explorer’s name.
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Our personalised sage bunny soft toy is the perfect cuddle companion for all their peaceful moments and filled-with-love days. It’s made in a tranquil sage green, offering a soft, serene touch that’s ideal for filling your little one’s world with calm and quiet. The colour brings a sense of peace to nap times and play sessions, while the ultra-soft fabric feels gentle on delicate skin. With floppy ears and a sweet embroidered face, this bunny is ready for all the love and adventures your tot is destined to go on. Personalise it with their name for a truly unique gift, giving them a plush friend that they’ll treasure for years to come.
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: 32cm H x 20cm W x 14cm D
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Meet our lovely little companion, destined to be cuddled, loved and taken on so many adventures with your little one. Our personalised bunny soft toy is made in a soothing lilac hue – that not only calms the senses but helps little one hold on to all the magic in the world. Whether they're off for a sleepy snuggle or taking them on the slide at the park – we have a feeling this bunny will become a forever keepsake. Make it even more meaningful by personalising it just for your little hopper with their name perfectly at the ear.
Features
Personalisation: Flock
Materials: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimension: 32cm H x 20cm W x 14cm D
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimension: 32cm H x 20cm W x 14cm D
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Let your little one’s imagination blossom with our personalised spiral activity toy. This lovely sensory toy wraps around a pram, cot or pram, offering endless fun wherever their adventures take them. Hanging down and ready to spark little minds is a soft strawberry, perfect pear and petal-adorned flower, while the spiral is finished with the prettiest dainty floral print. Featuring a variety of textures and sounds, including a squeaker and a crinkly flower, it encourages fine motor skills and cognitive development. Personalise the middle flower with your little one’s name, creating a keepsake gift that’s as special as their early adventures.
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: D: 12.5cm x L: 13cm (extends to 43cm) x H: 31cm
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Show them some-bunny loves them with our personalised infinity blue soft bunny toy. Every little one needs a cuddly companion to carry through life with them – and this one in a serene blue hue is as calming and cute as a clear sky. Perfect for late-night snuggles and full-of-fun adventures alike, it’s made in soft fleecy plush that'll be gentle on their delicate skin. With floppy ears and a sweet, embroidered face, little bunnies are sure to look up to it and smile. This soothing blue bunny is bound to become their favourite little friend. Plus, it’ll always find its way home when you personalise it with their name in intricate embroidery.
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: H32 x W18 x D14cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing
Dimensions: H32 x W18 x D14cm
Additional Information:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Berry sweet and oh-so-snuggly, our personalised strawberry toy is the pick of the plush! It’s made from the softest rosy-hued fleece with pink seed embroidery and the cutest smiley face. A leafy green top and matching cord feet make it an adorable companion for fun adventures, cuddles and nap-comfort next to an extra sweet tot. This fruity favourite friend can be personalised with a name to make it the berry best gift of them all.
Features
Personalisation: Flock
Materials: Polyester
Dimension: 20cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 20cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Your little dino lover will roar with happiness over this personalised green dino soft toy! Lovingly made to look like a sweet triceratops in a forest green hue, it’s finished off perfectly with cute ribbed details. This prehistoric pal is ready to tag along on all their wild adventures and better yet, it can be personalised with your youngsters name to make sure it doesn’t stray too far from its rightful arms. The super-soft texture makes it perfect for snuggles after a day of exploring, while its horns add a playful touch to every cuddle session. Whether they’re imagining dino escapades or drifting off to dreamland, this triceratops is bound to become their new best friend
Features
Personalisation: Flock
Materials: Polyester
Dimension: 21cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Flock
Materials: Polyester
Dimension: 21cm H
Additional Features:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Give them the gift of snuggles and sweet dreams with our personalised pale pink bunny comforter. This lovely cuddly friend is destined to be their go-to cuddle buddy from day one. It’s made from the softest, most soothing fabric – perfect for endless hugs and cosy moments. The bunny design features a delicately embroidered face and big ears in a dreamy pale pink hue – how cute! Whether they’re drifting off to sleep, exploring their little world or need some extra reassurance, this comforter will be right by their side. Make it even more special by adding their name, for a keepsake they’ll love forever.
For endless cuddles and a forever-friend, give them our personalised taupe bunny comforter. Designed to stay by their side from the moment they make the world a better place – this soft comforter is made in the most huggable, gentle fabric. The bunny features an embroidered face full of cuteness and big ears, all in a calming taupe hue. Whether it’s a nap time snuggle, playtime adventure or a moment when they need a little extra comfort, this cuddly friend will always be by their side. Add a unique touch by personalising it with their name – transforming it into a keepsake they’ll treasure forever.
Features
Personalisation: Embroidery
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing.
Dimensions: H: 40cm x W: 35cm x D: 10cm when pulled taut
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Embroidery
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing.
Dimensions: H: 40cm x W: 35cm x D: 10cm when pulled taut
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
For the gift of endless cuddles and cosy comfort, treat a precious bundle of joy to our personalised sage bunny comforter. We thoughtfully designed this keepsake cuddly toy to be their snuggly friend from day one. It’s made from the softest, most huggable material – so soothing your baby won’t want to let go. The bunny has a sweet embroidered face and little ears, all in a calming shade of sage. Let them hold it during nap time, take it on adventures at playtime and soothe them when they’re unsure. All that’s left for you to do is add their name, and we’ll take care of the rest – creating a keepsake to be loved forever.
Features:
Personalisation: Embroidery
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing.
Dimensions: H: 40cm x W: 35cm x D: 10cm when pulled taut
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features:
Personalisation: Embroidery
Material: Polyester Fur, Cotton Jersey, Recycled Polyester Stuffing.
Dimensions: H: 40cm x W: 35cm x D: 10cm when pulled taut
Additional Information:
Suitable From Birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Introduce a special little one to the world of play and music with the personalised Just Bee Kids wooden elephant rattle. It’s been thoughtfully made with eco-friendly FSC® certified wood that’s chunky enough for tiny hands to grab and hold tight. The adorable elephant design features a soft, smooth finish and rounded edges, making it easy for babies to grip and shake with delight. The gentle, soothing rattle sound comes thanks to lots of colourful beads that can be seen moving around in the elephant’s ear. We love this shaker as it promotes hand-eye coordination, fine motor skills and a little introduction into different sounds. Personalise it for a precious tot as a lovely first gift.
Features
Personalisation: UV
Additional Features:
Suitable from birth
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
Features
Personalisation: UV
Additional Features:
Suitable from birth
WARNING!
Children must be supervised at all times
This product may break if dropped
Wipe Clean Only
Remove all packaging before use
For a treasure they’ll love to snuggle now and treasure forever, look to our ‘born in 2026’ oatmeal bunny comforter. This super-soft comforter features a sweet embroidered ‘born in 2026’ message, starry lining at the reverse and an adorable plush bunny cuddling one corner. Gentle and cosy, it's ideal for bedtime cuddles, playtime or as a comforting companion – finished with a fleecy material that little ones will love to touch. The timeless design and personalised detail make this comforter an extra special addition to your baby’s nursery, giving them warmth and comfort from their very first moments.
Settle your busy bee at naptimes with this cuddly comforter. Crafted from velvet-soft blue material with a squishy bee at one corner, this marvellous comforter feels luxurious against sensitive newborn skin. Parents will love this nap-time aid, which is designed to help tiny tots self-soothe. Make new parents smile by surprising them with this adorable bee comforter!
Features
Personalisation: Embroidery
Materials: Polyester
Additional Features:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
Features
Personalisation: Embroidery
Materials: Polyester
Additional Features:
Suitable from birth
Warnings:
Keep away from fire
Machine wash
Do not bleach
Do not tumble dry
Do not iron
Do not dry clean
Wash with similar colours
Line dry
For little Bluey fans who just can’t get enough of fun, games and Heeler-family adventures, say g’day to their new cuddle buddy – our personalised Bluey plush! Whether they’re playing “Keepy Uppy,” going on backyard adventures or winding down after a big day of fun, Bluey will be their trusty sidekick. Perfectly sized for on-the-go hugs, road trip snuggles and nap-time snuggles, she’s as loyal as can be. And to make her even more special? Add your little Heeler’s name for a personalised touch they’ll love forever.
For little Bluey fans who just can’t get enough of the Heeler crew, meet their new cuddly best mate – our personalised Bingo plush! Whether they’re off on a backyard adventure, dreaming up cheeky games or curling up for a nap after a big day of play, Bingo is right there to join in on all the fun (and mischief!). She’s just the right size for on-the-go snuggles, long car rides and bedtime cuddles. Plus, you can make this lovable little pup extra special by personalising her with your young Heeler’s name.
Features
Personalisation: Flock
Materials: Plush
Dimension: H23 x W9 x D8
Additional Features:
Suitable From Birth
Warnings:
Remove all ties and packaging before giving to child
Please keep this information for any possible correspondence.
Features
Personalisation: Flock
Materials: Plush
Dimension: H23 x W9 x D8
Additional Features:
Suitable From Birth
Warnings:
Remove all ties and packaging before giving to child
Please keep this information for any possible correspondence.
Soothe your little one to sleep or through peaceful moments with the Jabadabado Pink Musical Bunny Pull Toy. This oh-so-sweet bunny is made for dreamy moments, playing a gentle lullaby when the string is pulled – perfect for making their bedtime even more calming. The baby pink plush design with a cute delicate embroidered face make it a lovely addition for their nursery, and for tots to explore and hold tight. Add their name for a personalised keepsake they'll love from baby days to beyond!
Features
Personalisation: Flock
Materials: Muslin fabric, 100% cotton.
China, plastic, wood
Dimension: 24 cm H including attached elements x 10cm W x 7cm D
Additional Features:
Suitable from birth
Warnings:
Do not wash
Features
Personalisation: Flock
Materials: Muslin fabric, 100% cotton.
China, plastic, wood
Dimension: 24 cm H including attached elements x 10cm W x 7cm D
Additional Features:
Suitable from birth
Warnings:
Do not wash
Soothe your little one with the gentle tune that plays out of the Jabadabado White Musical Bunny Pull Toy. Made to make their dreamy moments even sweeter, this soft and snuggly bunny plays a calming lullaby with a simple pull of the string. It’s perfect for naptime, bedtime and sing-along peaceful cuddles. Made in a timeless white plush with an embroidered face, it’s as adorable as it is comforting. A lovely addition to any nursery and a soothing companion for tiny hands to hold. Personalise it for your little bundle of joy to make it utterly irresistible.
Features
Personalisation: Flock
Materials: Muslin fabric, 100% cotton.
China, plastic, wood
Dimension: 24 cm H including attached elements x 10cm W x 7cm D
Additional Features:
Suitable from birth
Warnings:
Do not wash
Features
Personalisation: Flock
Materials: Muslin fabric, 100% cotton.
China, plastic, wood
Dimension: 24 cm H including attached elements x 10cm W x 7cm D
Additional Features:
Suitable from birth
Warnings:
Do not wash
Make tummy time and first play moments feel extra special with this beautifully soft Nattou animal-themed play mat in neutral hues. Designed with a thick, padded base and raised edges for cosy comfort, it’s the perfect spot for little ones to stretch, wriggle, and play safely. The detachable arches are filled with adorable friends – including an elephant, giraffe and more – each with their own surprises to explore, from rattles and squeakers to mirrors and crinkly textures. Thoughtfully designed to support your baby’s development, every grab, kick and giggle helps boost their motor skills and curiosity. And to make it super one of a kind? Add their name and it’s all theirs.
Are they going to school or nursery for the very first time? Them first days can feel a little bit scary – but this cuddly koala is here to give them a squeeze of courage! Made from the softest grey plush with a snuggly fluffy body and velvety belly, this adorable koala is the perfect first-day companion. Added on the tummy are the sweet words: "[Name], sending hugs on your 1st day of school" – and you can personalise it with who it's from, too! Whether it's from a parent, grandparent or loved family friend, it’s like a warm hug they can carry with them (or keep on their pillow waiting for them at home).
Less spikey, more cuddly – say hello to our ready-to-be-cuddled personalised hedgehog plush toy! With its super soft, fluffy body and sweet embroidered face, this adorable friend is perfect for snuggles and playtime alike. Tiny arms and legs add extra charm, while your child’s name, lovingly added on its tummy, makes it truly one of a kind. Perfect for hugs, bedtime comfort or taking on every adventure near or far, this lovable hedgehog is ready to become their favourite friend!
Soft, cuddly and fluttering with cuteness, this personalised butterfly plush toy is the perfect snuggly companion for every little one. Made from plush, velvety-soft fabric, it’s gentle enough for tiny hands and big enough to hold onto during bedtime or playtime. It has a lilac fluffy body with pink velvet and quilted floral wings that are as beautiful as can be. You can also personalise it with a name to make it a truly special cuddly gift now and forever.
Tiny tots will love to dive into cuddles with our personalised pink octopus plush toy. With eight squishy tentacles and a super-soft pink velvety body and sweet face, this under-the-sea friend is perfect for snuggles, play and nursery shelf cuteness. Personalised with your little one’s name, it makes a thoughtful baby shower or first birthday gift that’s just as special as they are.
Make tummy time extra special with our personalised tummy time book. This soft, fold-out fabric book is perfect for tiny hands and growing minds, filled with high-contrast grey and white patterns, crinkly textures and sweet characters to discover. A sweet little bunny with ribbon whiskers and rosy cheeks is sure to delight curious little minds, while a pop out owl is ready to be squeezed with lots of love. Flick through and there’s even a little baby-safe mirror that tiny tots can look in and discover themselves! Personalised with your baby’s name, it’s a lovely way to encourage early development through touch and play.
Explore more
Soft Toys
Our collection of soft toys is designed to ignite their imagination, provide comfort all day and all night, and most importantly become lifelong friends for your kids. Expertly crafted to withstand endless playtime adventures and become treasured keepsakes, our soft toys are more than just playthings: they are sources of comfort, security and endless love for years to come. From classic childhood favourite characters like Dumbo and Simba to My 1st Years beloved mascots such as our bunnies, elephants, dolls and more, our adorable range of soft toys offers a wide variety of options to suit every little one's personality and preferences. Whether they dream of playing make-believe with a charming teddy bear, embarking on outdoor adventures with a magical unicorn, or snuggling up to a super soft bunny, we have the perfect companion for them. Perfect for playtime, days out and endless snuggles, these cute companions will bring joy to your child's heart and become cherished companions throughout their childhood. Bring your little love even more joy when you add their name to their brand new bestie. Shop now and let the cuddles commence!
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Welcoming a new baby is a moment like no other — filled with love, joy and lasting memories. At My 1st Years, we help you celebrate with uniquely personal gifts to treasure from their first moments and beyond.
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