Protecting our Planet

Protecting Nature: We are now a certified member of The Forest Stewardship Council (FSC®) who are the gold standard for sustainable forest management. This means that anything with this seal of approval is made from materials that are produced in a way that ensures environmental, social and economical considerations are managed carefully for future generations (your little ones!). From our wooden toys, furniture and greetings cards right through to our rubber wellies – we’re encouraging sustainability conversations with all of our suppliers, working towards having FSC® approval everywhere we possibly can.

Gentler Materials: We’ve been working hard to transition to using organic cotton in our garments – both better for the planet and gentler on the skin. This is very much a work in progress but so far our bodysuits, t-shirts, sweatshirts and also some of our nightwear are all crafted from organic cotton. We’re continuing to work on this and will be sure to keep this page updated with further improvements as we go along.

Recycling Where We Can: From our packaging to some of our raincoats and backpacks, we strive to use recycled and recyclable materials wherever possible. Some of our raincoats and backpacks feature recycled polyester, as well as the stuffing in our bunnies. We also always have minimising waste in mind when it comes to packaging. What’s more, our signature box is crafted from recycled materials while being fully recyclable and all of our care labels are made from 100% recycled plastic bottles. This is something we’re committed to and we’ll keep our journey updated for you here!